YOTEL has unveiled its intention to broaden its presence across the UK and Europe with the upcoming launch of YOTEL Belfast. Scheduled to welcome guests in late 2026, this newly constructed hotel will be located in the iconic Shaftesbury Square in the heart of Belfast. Its prime location places it within walking distance of key city landmarks such as Queen’s University and the Botanic Gardens, offering convenient access to popular attractions.

Rohan Thakkar, Chief Development Officer at YOTEL, comments: “We are delighted to bring YOTEL to Belfast, a city that shares our unwavering passion for innovation and creativity. YOTEL Belfast marks an exciting step forward in our global franchise strategy and strengthens our portfolio as the 35th signed hotel, bringing our total key count to nearly 8,000. We are thrilled to partner with Andras Hotels, one of the leading and largest operators in the region.”

The hotel will offer 165 rooms, each reflecting YOTEL’s core focus on innovative space-saving design, advanced technology, and optimal comfort for those visiting Belfast. Visitors can look forward to YOTEL’s signature features, including the reclining SmartBed, SmartTVs, and rain showers with Urban Jungle amenities.

Additionally, YOTEL Belfast will boast a vibrant dining and beverage concept, a 24/7 fitness center, and a versatile meeting room. The public areas will be crafted in partnership with local interior designers and architects, ensuring the spaces capture the distinct charm of Belfast. These communal areas will be designed to provide an inviting atmosphere for both hotel guests and locals to connect, work, and unwind.

Rajesh Rana, Director of Andras Hotels, comments: “We are excited to be bringing forward this project on a landmark site in the city. The investment of £17 million will provide a modern accommodation option for global travellers and create high quality jobs for the community, establishing the hotel as a major asset to the growing tourism market in Belfast.”

He continues: “The development will play an important role in transforming Shaftesbury Square, providing physical regeneration and bringing visitors to this important area. Our architects have done a wonderful job of designing a building that is modern but sits comfortably with the local context. We are now embarking on the planning process and consulting with community groups before beginning development in 2025.”

YOTEL’s move into Belfast aligns with its larger strategy to bring its cutting-edge hotel concept to more destinations throughout Ireland, the UK, and globally. The brand has upcoming openings slated for cities like Tokyo, Bangkok, and Kuala Lumpur, among others. As part of the process for this new Belfast location, a Proposal of Application Notice has been submitted to Belfast City Council, marking the beginning of the planning phase for the development.

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