Wyndham Hotels & Resorts has introduced a comprehensive suite of new initiatives focused on enhancing the overall guest experience while simultaneously driving increased profitability for its franchise partners. These measures underscore the company’s commitment to innovation, operational excellence, and strategic collaboration, aiming to position Wyndham as a leader in the evolving hospitality industry.

At the heart of these initiatives lies the deployment of advanced technology solutions designed to improve guest engagement and streamline hotel operations. Building upon its robust existing technology infrastructure, Wyndham recently launched Wyndham Connect PLUS, an AI-powered platform that revolutionizes guest interactions. This platform harnesses automated AI text messaging and voice assistance to facilitate booking processes, promptly respond to guest inquiries, and offer customized recommendations tailored to individual preferences. Beyond enhancing guest convenience, Wyndham Connect PLUS features built-in self-service check-in functionality. This feature enables hotels to reduce reliance on front-desk staff, thereby optimizing workforce allocation and improving operational efficiency.

Wyndham is providing certain franchisees with a chance to join a complimentary pilot program for Wyndham Connect PLUS, available until the close of the year. This pilot phase is designed to gather real-world feedback and refine the platform to better meet both guest and hotelier needs prior to wider rollout.

Another significant technological advancement is the introduction of Wyndham Gateway, a newly developed guest Wi-Fi portal. This portal standardizes the login experience for hotel guests while unlocking new revenue-generating opportunities through targeted upselling options. Crucially, Wyndham Gateway removes the requirement for loyalty program enrollment on hotels using the platform, converting what has traditionally been a basic utility into a valuable upgrade that benefits both guests and franchise owners alike.

To further support franchisees, Wyndham is investing heavily in the Wyndham Marketplace, an online shopping platform that streamlines the procurement process for hotel owners. The marketplace offers easy access to a wide range of brand-approved products at competitive prices, simplifying purchasing decisions and supporting cost management. Complementing this, Wyndham PriceIQ provides powerful pricing intelligence tools, enabling franchisees to quickly compare costs and make informed choices when sourcing goods and services.

In response to evolving guest preferences and operational challenges, Wyndham has also entered into a collaboration with sbe’s Everybody Eats. This partnership allows hotel owners to offer food and beverage options without the need for extensive kitchen equipment or complex operational infrastructure. This model opens new revenue streams for franchisees by facilitating accessible dining experiences that meet contemporary traveler demands.

Recognizing the critical importance of risk management, Wyndham has established a partnership with HUB International to provide franchisees with tailored insurance solutions. This collaboration delivers transparent, customized coverage options that align with Wyndham’s brand standards. The goal is to help franchisees manage insurance costs more effectively while ensuring adequate protection against potential liabilities.

All these initiatives are integral components of Wyndham’s OwnerFirst franchising philosophy and the broader Wyndham Advantage strategy. These frameworks have played a key role in achieving nearly ninety-six percent franchisee retention, demonstrating strong loyalty and satisfaction within the network. Additionally, Wyndham continues to build a robust development pipeline, signaling ongoing confidence in the brand’s growth prospects.

Since becoming a publicly traded company in 2018, Wyndham has committed approximately three hundred fifty million dollars toward technology enhancements and expanded hotel support services. These investments have been crucial in maintaining competitive advantages and delivering consistent value to franchise partners.

In March 2025, Wyndham declared a rise of eight percent in its quarterly cash dividend, increasing the distribution from thirty-eight cents to forty-one cents per share. This dividend will be paid on March thirty-first to shareholders recorded as of March seventeenth, reflecting the company’s healthy cash flow and commitment to rewarding investors.

From an operational standpoint, Wyndham achieved a five percent increase in global revenue per available room (RevPAR) during the fourth quarter of 2024 compared to the corresponding quarter in 2023. This performance highlights continued demand strength across its portfolio and effective execution of revenue management strategies.

In summary, Wyndham Hotels & Resorts is advancing its position in the hospitality sector through a strategic combination of technology innovation, enhanced operational tools, and collaborative partnerships. These efforts aim to enrich the guest journey, empower franchise owners, and drive sustainable growth for the brand well into the future.

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