The World Travel & Tourism Council (WTTC) is set to return to Europe in 2025 for its prestigious Global Summit, marking the event’s highly anticipated return after six years. This landmark event will be held in the heart of Italy’s capital, Rome, from September 28-30, 2025, at the renowned Auditorium Parco della Musica. The summit is being organized in partnership with the Italian Ministry of Tourism, the Italian National Tourist Board (ENIT), and the Municipality of Rome, along with the Lazio Region.

Regarded as the leading event in the global travel and tourism industry, the WTTC Global Summit brings together the most influential leaders from both the public and private sectors. The summit serves as a critical platform for addressing the sector’s key challenges, while uncovering new opportunities that will shape the future of global travel. The 25th edition promises to offer compelling discussions on key topics, including digital transformation, sustainable tourism, and investment strategies, with an emphasis on technology’s expanding role in the travel industry.

Rome, with its timeless beauty and rich cultural heritage, is the perfect setting for this milestone event. The city, already one of the world’s most sought-after tourist destinations, will provide an inspiring backdrop for the gathering of global leaders, policymakers, and industry pioneers. The summit will not only highlight Italy’s strength in tourism but will also present an opportunity for discussions about how to enhance sustainability, boost digital innovation, and promote experiential tourism on a global scale.

Julia Simpson, WTTC President & CEO, expressed her enthusiasm for the event, stating, “We are thrilled to return to Europe and bring the Global Summit to the incredible city of Rome. With its global appeal and historic significance, Rome provides the ideal environment for this important gathering. I am grateful to Minister Santanchè and ENIT for their support in hosting this prestigious summit, which promises to be a major event in the travel and tourism calendar.”

Minister of Tourism for Italy, Daniela Santanchè, also voiced her excitement about the event, saying, “We are honored to host the 25th WTTC Global Summit in Rome. The event will spotlight tourism’s vital role in driving the global economy. With its unparalleled history and international allure, Rome is the perfect location to host this key industry event. Italy is eager to continue its leadership in promoting sustainability, digital transformation, and innovative travel experiences, and this summit will serve as a catalyst for fostering collaboration between public and private sectors.”

The WTTC Global Summit has a long-standing tradition of featuring powerful speakers who have influenced global policies and sparked industry change. In recent years, the summit has welcomed influential figures such as John Kerry, the 68th U.S. Secretary of State, and conservationist Robert Irwin, who have led thought-provoking discussions on sustainability and the tourism sector’s role in addressing global environmental challenges.

The 25th edition of the summit will continue this legacy, offering a global stage for industry leaders to share the latest initiatives and strategies that are shaping the future of tourism. This event promises to be an exciting chapter in the travel industry, ensuring that tourism remains an integral and growing pillar of the global economy. Further details, including the full program and speaker lineup, will be announced in the coming months.

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