World Travel & Tourism Council launches ‘Together in Travel’ with Andrea Grisdale as Vice Chair, aiming to empower SMEs with global support and industry expertise.

WTTC Unveils ‘Together in Travel’ Initiative with Andrea Grisdale as Vice Chair, Backed by 13 Industry Leaders

The World Travel & Tourism Council (WTTC) has launched Together in Travel, an ambitious new initiative designed to empower small and medium enterprises (SMEs) in the global tourism sector. Andrea Grisdale, Founder and CEO of IC Bellagio, has been appointed Vice Chair of this transformative program, working alongside 13 founding partners.

Driving SME Success in the Travel Industry

With over 25 years of experience in curating high-end, tailor-made travel experiences, Grisdale will lead efforts to strengthen inclusivity, resilience, and sustainability across the travel ecosystem. Together in Travel is set to revolutionize SME operations by providing crucial resources such as:

  • Global market access and investment opportunities
  • Specialized training and skill development programs
  • Digital transformation solutions
  • Sustainability frameworks for responsible business practices

A Powerhouse of Industry Leaders Join Forces

The initiative is backed by an influential network of founding partners, each contributing unique expertise to reshape the future of travel. These include:

  • Abercrombie & Kent Group – Luxury travel specialists
  • Accor – Global hospitality powerhouse
  • Diriyah Gate – Destination development leaders
  • FINN Partners – Communications and marketing experts
  • Hilton – Renowned hotel brand driving innovation
  • Intrepid – Pioneers in adventure tourism
  • Microsoft – Tech giant shaping digital transformation
  • MSC Cruises – Leaders in luxury cruising
  • OMRAN – Key players in destination growth
  • Red Carnation Hotels – Iconic hospitality brand
  • Trip.com Group – Digital travel solutions provider
  • VFS Global – Trusted visa and consular services specialist
  • Virtuoso – Experts in bespoke luxury travel

A Game-Changer for Global Travel and Tourism

This high-profile collaboration unites industry titans across multiple sectors, ensuring a well-rounded approach to SME support. Accor and Red Carnation Hotels provide deep-rooted hospitality expertise, while MSC Cruises elevates cruise travel. Virtuoso, Hilton, and Abercrombie & Kent Group contribute their extensive knowledge in luxury tourism. Microsoft and Trip.com Group infuse cutting-edge technology to enhance traveler experiences. Destination development insights come from OMRAN and Diriyah Gate, while VFS Global and FINN Partners strengthen the ecosystem with visa services and strategic marketing. Intrepid’s adventure tourism know-how further diversifies the initiative’s reach.

Together in Travel represents a groundbreaking step toward fostering a more inclusive, innovative, and sustainable travel industry, ensuring that SMEs worldwide thrive in an ever-evolving global landscape.

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