The World Travel Market London names Greece as Premier Partner, highlighting its rich culture, year-round travel opportunities, and sustainable tourism initiatives.

The World Travel Market London has unveiled the Greek National Tourism Organisation (GNTO) as its Premier Partner, highlighting Greece’s vibrant cultural experiences and abundant year-round travel opportunities.

This prestigious partnership will boost Greece’s global visibility among WTM’s extensive international audience, showcasing the country’s substantial investments aimed at securing its status as a top global leisure destination.

WTM London offers Greece an ideal stage to demonstrate its tourism strategy, which balances tourism growth with local economic and community needs, while preserving the country’s natural and cultural assets. Greece has implemented policies to diversify tourism offerings, reduce seasonal dependence, enhance education, and strengthen cooperation with local communities. Additionally, advanced tools have been introduced to ensure systematic data collection and an improved information flow in the tourism sector.

Greece is tackling sustainability through a comprehensive approach that prioritizes the preservation of natural and cultural heritage, promotes lesser-known destinations, and supports the well-being and identity of local communities.

As WTM’s Premier Partner, the GNTO will build on this progress through prominent advertising and marketing opportunities. This exciting partnership will also enhance Greece’s global presence, with the GNTO and 80 stakeholders participating in key events, including the opening ceremony and major press conferences with international media.

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