As the world marks World Protein Day on February 27, Poultry India and the Indian Poultry Equipment Manufacturers Association (IPEMA) are drawing attention to a critical health issue in India—widespread protein deficiency. With the aim of raising awareness and promoting accessible solutions, they advocate for affordable and high-quality protein sources, particularly eggs and chicken, to bridge the nutritional gap that affects millions of Indians.
The Hidden Crisis: Protein Deficiency in India
Despite being fundamental for growth, muscle development, and overall health, protein deficiency remains a silent crisis in India. Research reveals that 73% of Indians do not consume enough protein, leading to serious health consequences such as impaired growth, weakened immunity, and increased susceptibility to chronic diseases. Additionally, 17% of the population faces underweight issues, further highlighting the need for nutritional intervention.
The Importance of Adequate Protein Intake
The National Institute of Nutrition (NIN) recommends a daily protein intake of 0.8-1g per kg of body weight, with an extra 20-30g per day for those with active lifestyles. However, many Indians fail to meet these requirements due to dietary habits, lack of awareness, and the perceived high cost of protein-rich foods.
Affordable and Nutrient-Rich Solutions: Eggs and Chicken
To combat this crisis, Poultry India and IPEMA are advocating for the inclusion of eggs and chicken as cost-effective and nutrient-dense protein sources in daily diets.
Eggs are a powerhouse of nutrition, providing 6g of high-quality protein per medium-sized egg, along with essential amino acids, vitamins, and minerals. Their affordability and versatility make them an ideal dietary choice for all age groups.
Chicken, on the other hand, is a lean protein source that delivers essential nutrients such as iron, zinc, and B vitamins. It supports muscle maintenance, boosts immunity, and promotes overall health. Compared to other protein sources, chicken is widely available and budget-friendly, making it accessible to all economic segments.
Raising Awareness and Encouraging Nutritional Education
On World Protein Day, Poultry India and IPEMA are not only raising awareness about protein deficiency but also educating the public on the importance of protein in daily nutrition. They aim to dispel myths about animal protein and promote the inclusion of eggs and chicken as part of a balanced diet.
Their initiatives focus on encouraging behavioral change, ensuring that more people understand the significance of adequate protein intake for a healthier lifestyle.
Tackling India’s Nutritional Challenge with Sustainable Solutions
India’s battle against malnutrition and protein deficiency calls for sustainable and practical solutions. By promoting eggs and chicken as affordable protein options, Poultry India and IPEMA are taking a significant step towards addressing this pressing issue.
This World Protein Day, the message is clear: Adopt affordable, high-quality protein sources to bridge the nutritional gap and build a healthier future for all Indians.
World Protein Day on February 27: Poultry India and IPEMA Highlight the Urgent Need to Address India’s Protein Deficiency with Affordable Sources Like Eggs and Chicken
As the world marks World Protein Day on February 27, Poultry India and the Indian Poultry Equipment Manufacturers Association (IPEMA) are drawing attention to a critical health issue in India—widespread protein deficiency. With the aim of raising awareness and promoting accessible solutions, they advocate for affordable and high-quality protein sources, particularly eggs and chicken, to bridge the nutritional gap that affects millions of Indians.
The Hidden Crisis: Protein Deficiency in India
Despite being fundamental for growth, muscle development, and overall health, protein deficiency remains a silent crisis in India. Research reveals that 73% of Indians do not consume enough protein, leading to serious health consequences such as impaired growth, weakened immunity, and increased susceptibility to chronic diseases. Additionally, 17% of the population faces underweight issues, further highlighting the need for nutritional intervention.
The Importance of Adequate Protein Intake
The National Institute of Nutrition (NIN) recommends a daily protein intake of 0.8-1g per kg of body weight, with an extra 20-30g per day for those with active lifestyles. However, many Indians fail to meet these requirements due to dietary habits, lack of awareness, and the perceived high cost of protein-rich foods.
Affordable and Nutrient-Rich Solutions: Eggs and Chicken
To combat this crisis, Poultry India and IPEMA are advocating for the inclusion of eggs and chicken as cost-effective and nutrient-dense protein sources in daily diets.
Eggs are a powerhouse of nutrition, providing 6g of high-quality protein per medium-sized egg, along with essential amino acids, vitamins, and minerals. Their affordability and versatility make them an ideal dietary choice for all age groups.
Chicken, on the other hand, is a lean protein source that delivers essential nutrients such as iron, zinc, and B vitamins. It supports muscle maintenance, boosts immunity, and promotes overall health. Compared to other protein sources, chicken is widely available and budget-friendly, making it accessible to all economic segments.
Raising Awareness and Encouraging Nutritional Education
On World Protein Day, Poultry India and IPEMA are not only raising awareness about protein deficiency but also educating the public on the importance of protein in daily nutrition. They aim to dispel myths about animal protein and promote the inclusion of eggs and chicken as part of a balanced diet.
Their initiatives focus on encouraging behavioral change, ensuring that more people understand the significance of adequate protein intake for a healthier lifestyle.
Tackling India’s Nutritional Challenge with Sustainable Solutions
India’s battle against malnutrition and protein deficiency calls for sustainable and practical solutions. By promoting eggs and chicken as affordable protein options, Poultry India and IPEMA are taking a significant step towards addressing this pressing issue.
This World Protein Day, the message is clear: Adopt affordable, high-quality protein sources to bridge the nutritional gap and build a healthier future for all Indians.
“Many Indians prioritize carbohydrates over protein, mistakenly equating a full stomach with good health,” said Uday Sing Bayas, President of Poultry India/IPEMA. “However, protein is essential for tissue repair, enzyme and hormone production, and overall immunity. Prioritizing protein-rich foods like poultry and eggs can significantly improve national health outcomes.”
Noted nutritionist Pooja Makhija emphasized the importance of integrating eggs and chicken into daily diets. “I recommend consuming at least 5-6 eggs per week and incorporating chicken regularly to meet essential protein requirements,” she advised.
With India’s poultry farming following stringent best practices, consumers now enjoy safe, affordable, and high-quality protein options. On this World Protein Day, Poultry India encourages individuals to prioritize protein intake, make informed nutritional decisions, and contribute to closing the country’s nutritional deficit.
The post World Protein Day on February 27 Shines Light on India’s Alarming Protein Deficiency as Poultry India and IPEMA Advocate for Affordable Nutritional Solutions with Eggs and Chicken appeared first on Travel And Tour World.
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