South Asia’s premier travel and tourism exhibition, South Asia Travel and Tourism Exchange (SATTE) 2025, is set to make its grand return from February 19 to 21, 2025, at Yashobhoomi, New Delhi. Organized by Informa Markets in India, this year’s edition is anticipated to be the most dynamic yet, with over 2,000 exhibitors, representation from 50+ countries, participation from 28 state tourism boards, and an expected 40,000+ visitors. As a pivotal platform for industry leaders, South Asia Travel and Tourism Exchange (SATTE) continues to facilitate networking, business expansion, and sector-wide innovations.

Strengthening India’s Position in Global Tourism

With a 32-year legacy, South Asia Travel and Tourism Exchange (SATTE) has evolved into a global hub for tourism professionals, fostering partnerships between travel agents, tour operators, hospitality brands, tourism boards, and corporate travel planners. Supported by the Ministry of Tourism, Government of India, the event plays a significant role in the country’s tourism strategy, showcasing how India is emerging as a leading player in inbound and outbound tourism. The event reflects the rapid transformation of India’s travel industry, fueled by infrastructure development, digital innovation, and rising global interest in Indian destinations.

Key Highlights & Exhibitor Participation

This year’s South Asia Travel and Tourism Exchange (SATTE) will host a diverse range of participants, including travel agencies, online platforms, airlines, hotels, wellness resorts, cruise lines, theme parks, and adventure tourism operators. Saudia Tourism is the Premium Partner Country, alongside Malaysia, Thailand, Dubai, Sri Lanka, and Nepal as Partner Countries. Additional country participation includes Hong Kong, Egypt, Cambodia, Greece, Bhutan, Jamaica, Taiwan, Uzbekistan, Qatar, Mauritius, Fiji, St. Petersburg, Indonesia, and Azerbaijan.

State tourism boards will have a strong presence, with Uttar Pradesh as the Host State, Jharkhand as the Focus State, and Gujarat, Rajasthan, Odisha, Kerala, Uttarakhand, Madhya Pradesh, Goa, and Punjab as Partner States. Several other states, including Ladakh, Andhra Pradesh, Telangana, Tamil Nadu, Chhattisgarh, and Jharkhand, will also highlight their tourism potential.

Industry Evolution: Shaping the Future of Travel

According to Yogesh Mudras, Managing Director of Informa Markets in India, South Asia Travel and Tourism Exchange (SATTE) is positioned as a game-changer in the travel industry. The event reflects key tourism trends such as experience-driven travel, sustainability-focused itineraries, and technology-enabled personalization. The Indian government’s initiatives in the Union Budget 2025—covering enhanced connectivity, streamlined e-visa processes, and destination promotion—are expected to further accelerate tourism growth, making travel easier for both domestic and international tourists.

A defining feature of South Asia Travel and Tourism Exchange (SATTE) will be its extensive outreach, spanning 402 cities, including Tier I and Tier II markets. With business growth, innovation, and networking at its core, the event will foster long-term partnerships and open new avenues for the industry.

Strategic Alliances & Cruise Tourism Expansion

One of the key highlights of South Asia Travel and Tourism Exchange (SATTE) is the participation of the Indian Port Authority, which will showcase India’s growing cruise tourism market through the Cruise Bharat Mission. With India’s extensive coastline and a surge in demand for luxury cruises, the country is poised to become a major cruise destination in the coming years.

Additionally, the event will focus on the growing influence of MICE (Meetings, Incentives, Conferences, and Exhibitions), with dedicated segments for corporate travel planners, destination management companies (DMCs), and hospitality professionals. The rise of boutique accommodations such as homestays and luxury villas will also be a key discussion area, reflecting the changing traveler preferences in India.

Exclusive Buyer-Seller Meet: ATITHI Initiative

The ATITHI initiative, organized in collaboration with the Services Export Promotion Council (SEPC), will bring together 250 international buyers, offering them a firsthand experience of India’s tourism potential. According to Dr. Abhay Sinha, Director General of SEPC, tourism plays a pivotal role in shaping Brand India globally, contributing significantly to the country’s GDP. The initiative is expected to foster long-term global partnerships and drive inbound tourism growth.

Knowledge Exchange & Industry Recognition

South Asia Travel and Tourism Exchange (SATTE) will host an array of knowledge-driven sessions, including the Leadership Summit, where experts will discuss the latest industry trends. Key topics include:

India’s MICE Market Potential and its role in driving business tourism.
Long-Term Vision for Tourism in 2047, outlining strategies for sustained industry growth.
Sustainable Destination Management, addressing the balance between tourism development and environmental conservation.
Cruise Route Development & India’s Expansion into Global Cruise Tourism.
Outbound Travel Boom & International Travel Patterns from India.
AI in Hyper-Connected Tourism, exploring how artificial intelligence is revolutionizing travel experiences.
The Power of Viral Content in Destination Marketing, featuring leading social media influencers.

To further enhance networking and engagement, SATTE will recognize industry leaders through the SATTE Awards, SHAKTI Awards, and Colours of SATTE, celebrating innovation and excellence in the travel and tourism sector.

Sustained Engagement & Year-Round Industry Support

Beyond the main event, South Asia Travel and Tourism Exchange (SATTE) will continue to engage industry professionals through initiatives such as SATTE 365 Clicks, SATTE Podcasts, Route 30, SATTE Connect, SATTE Road Shows, and the SATTE Association Reach Programme. These year-round activities will ensure ongoing collaboration and knowledge sharing, reinforcing SATTE’s position as South Asia’s leading platform for the travel and tourism industry.

Conclusion: A Transformational Year for Travel

As South Asia Travel and Tourism Exchange (SATTE) unfolds, it promises to be a defining moment for India’s tourism landscape. By bringing together key stakeholders, showcasing emerging travel trends, and facilitating global partnerships, the event is set to catalyse growth and innovation in the industry. Whether through the expansion of cruise tourism, the rise of experiential travel, or advancements in sustainable tourism, South Asia Travel and Tourism Exchange (SATTE 2025) will play a vital role in shaping the future of travel in India and beyond.