Wales is considering introducing a tourist tax of up to £1.25 per person per night, joining a growing trend across Europe as countries like Portugal, Italy, Greece, Spain, France, and Scotland implement similar levies. While this measure aims to generate funds for infrastructure and cultural preservation, it has sparked concerns within the tourism industry. Experts worry that the additional cost could deter visitors, especially in a country where tourism plays such a vital economic role. As this debate unfolds, Wales faces the challenge of balancing sustainable tourism with affordability for travelers.
Wales is known for its stunning landscapes, rich culture, and that unmistakable Welsh charm—or croeso. But now, a new law could be testing the patience of both locals and visitors. The Welsh Parliament has introduced a proposal that might see tourists paying extra for their stay, and experts are worried this could have serious repercussions for the country’s vital tourism industry.
What’s the Proposed Tourist Levy?
The proposed law would allow local councils to charge tourists a small fee for overnight stays, aiming to reinvest that money into local infrastructure and cultural promotion. The rates? Just 75p per person per night for campsites and hostels, and £1.25 for hotels and room rentals. While that might not seem like much, the ripple effects could be significant.
Supporters of the levy are optimistic about its potential. Welsh ministers believe it could generate a much-needed £33 million annually to improve transport, preserve the Welsh language, and enhance the tourist experience. But not everyone is convinced.
The Fear of Tourism Damage
Critics argue that this levy could hurt more than help. Tourism is the backbone of Wales’ economy, employing 160,000 people—12% of the nation’s workforce. With visitor numbers already down 13% from pre-pandemic levels, a new tax could discourage the very people Wales relies on.
A Visit Wales survey revealed that the cost of travel is already a top concern for visitors. Combine this with recent issues like the 20mph speed limits on restricted roads and anti-tourism sentiment in places like the Brecon Beacons, and the picture becomes even murkier.
Plus, there’s the ripple effect. Pembrokeshire’s increased council tax on second homes has already led to a 250% spike in property listings, raising fears of dwindling off-season visitors. Could this new levy make things worse?
Fighting Back with Hwyl
Amidst the controversy, Visit Wales has launched a vibrant campaign to remind people why Wales is worth every penny. Embracing the uniquely Welsh concept of hwyl—a state of joy and immersion in the moment—the campaign encourages visitors to “Feel the hwyl. Only in Wales.”
Think of it as Wales’ answer to the Danish hygge, but with an adventurous twist. Whether it’s hiking through Snowdonia, discovering quaint seaside villages, or soaking up the atmosphere of Cardiff’s buzzing streets, the message is clear: Wales is a place to experience, not just visit.
A Delicate Balance
For the Welsh Government, the stakes are high. The levy’s success hinges on balancing the need for additional funding with keeping Wales affordable and welcoming. However, with tourism spending already down 11% compared to 2019, there’s a risk that even a modest levy could push visitors toward cheaper alternatives.
The Wales Tourism Alliance has also voiced concerns, accusing the government of ignoring critical input during the consultation process. With over 6,000 businesses in its ranks, the alliance warns that the levy might do more harm than good.
Recent Tourist Taxes Introduced in Europe
Portugal: Hiking Fees and New Tourist Taxes
Starting January 1, 2025, visitors heading to Madeira for hiking will need to pay a €3 fee (about $3.10) to access the scenic trails. Failing to pay could result in a fine of €50 ($52), so hikers should plan ahead. Additionally, the city of Evora is rolling out a tourist tax in early 2025, although the exact amount has yet to be disclosed. These measures are part of Portugal’s effort to maintain its natural beauty and cultural sites.
Venice, Italy: Visitor Tax
From April 18 to July 27, 2025, Venice will implement a visitor tax for day-trippers, applicable on weekends and public holidays. The fee starts at €5 ($5.20) for bookings made more than four days in advance but doubles to €10 ($10.40) for last-minute bookings. This initiative aims to preserve the historic city and manage its increasing visitor numbers.
Greece: Rising Tourist Taxes
Greece is increasing its tourist taxes in 2025, with daily fees ranging from €2 ($2.10) in the low season to €8 ($8.40) during the high season (April to October). Cruise ship passengers visiting popular islands like Santorini and Mykonos will also face an additional €20 ($21) fee during the peak season. To manage overcrowding, a cap of 8,000 cruise passengers per day has been introduced, so travelers should plan their visits accordingly.
Spain: Expanded Tourist Taxes
Several regions in Spain are introducing or increasing tourist taxes:
- Asturias: Local towns like Cudillero and Cangas de Onis may soon charge tourists, with details to be announced.
- Galicia: From January 1, 2025, visitors will pay a tax of €1 to €2.50 ($1 to $2.60) per night, with the charge waived after five days.
- Tenerife: Natural attractions like national parks will introduce additional entry fees.
- Alicante and Seville: Cities are increasing entry fees for historic sites, including Seville’s Plaza de España, which will soon have a new entry fee (yet to be revealed).
Paris, France: Increased Tourist Tax
As of January 2024, Paris significantly raised its tourist tax, with fees now ranging from €0.75 to €14.95 per night, depending on the type of accommodation. This makes Paris one of Europe’s most expensive cities for visitors in terms of tourist taxes.
Barcelona, Spain: Higher Surcharges
In 2024, Barcelona introduced a €4 surcharge on top of the regional tourist tax for visitors staying in hotels and accommodations. This move was aimed at managing the city’s growing tourism numbers while supporting local infrastructure.
Edinburgh, Scotland: New Tourism Fee
Edinburgh approved a 5% tourism fee on paid accommodations in 2024, covering hotels, B&Bs, hostels, and Airbnb rentals. The fee is set to take effect in 2026, giving businesses and visitors time to prepare.
Is Wales Ready for Change?
This new tourist levy brings both opportunities and challenges. It’s a chance to fund crucial projects and preserve Welsh heritage, but at what cost? With visitor numbers dipping and businesses feeling the squeeze, Wales must tread carefully to ensure its legendary croeso doesn’t lose its shine.
So, will the promise of hwyl and heartfelt welcomes be enough to outweigh the new costs? Only time—and perhaps a few adventurous tourists—will tell.
City Guide: Exploring Cardiff, Wales
Cardiff, the capital of Wales, is a vibrant city that beautifully blends historic charm with modern attractions. Whether you’re a history buff, a foodie, or an adventure seeker, Cardiff offers something for everyone. Here’s your ultimate guide to the best places to visit, things to do, and local experiences to enjoy in Cardiff.
Top Places to Visit in Cardiff
- Cardiff Castle
- A medieval fortress with Roman roots, Cardiff Castle is the city’s crown jewel. Explore the opulent interiors, climb the Norman Keep for panoramic views, and stroll through the serene castle grounds.
- Tip: Don’t miss the fascinating Wartime Shelters hidden beneath the castle walls.
- St Fagans National Museum of History
- This open-air museum is a living history experience, showcasing historic buildings, traditional crafts, and Welsh culture.
- Highlight: Visit the reconstructed Welsh cottages and witness blacksmith demonstrations.
- Cardiff Bay
- Europe’s largest waterfront development offers a mix of leisure and cultural attractions. Take a boat ride, visit the Norwegian Church, or enjoy a meal overlooking the water.
- Must-See: The striking Wales Millennium Centre, a hub for arts and performances.
- Principality Stadium
- A must-visit for sports fans, this iconic venue hosts rugby, football, and concerts. Take a guided tour to learn about its rich history and cutting-edge design.
- Bute Park
- An urban oasis in the heart of the city, Bute Park offers walking trails, picnic spots, and a chance to reconnect with nature.
Things to Do in Cardiff
- Go Shopping at Cardiff Market
- This Victorian market is a treasure trove of local produce, unique gifts, and tasty treats. Try traditional Welsh cakes for an authentic snack.
- Take a Ghost Walk
- Discover Cardiff’s spooky side on a guided ghost walk through its historic streets and haunted landmarks.
- Explore Techniquest
- Perfect for families, this interactive science discovery centre in Cardiff Bay is both educational and entertaining.
- Attend a Rugby Match
- Rugby is a way of life in Wales, and catching a game at the Principality Stadium is an unforgettable experience.
- Discover Street Art
- Cardiff boasts a thriving street art scene. Wander around the city to spot colorful murals and graffiti by local and international artists.
Where to Eat and Drink
- The Potted Pig
- Located in a former bank vault, this restaurant serves modern British cuisine with a focus on locally sourced ingredients.
- Madame Fromage
- A cozy bistro offering an array of Welsh cheeses and hearty dishes. Perfect for a light lunch or an indulgent cheese platter.
- The Dead Canary
- A hidden gem for cocktail lovers. This speakeasy-style bar is known for its creative drinks and atmospheric setting.
- Chapel 1877
- A stunning converted chapel offering fine dining with a mix of Welsh and European flavors.
- Coffee Barker
- This trendy coffee shop in Cardiff’s Castle Arcade is perfect for a relaxed afternoon coffee or a quick bite.
Day Trips from Cardiff
- Caerphilly Castle
- Just a short drive from Cardiff, this impressive medieval castle is surrounded by a moat and offers a glimpse into Welsh history.
- The Brecon Beacons
- Ideal for outdoor enthusiasts, this national park is an hour away and offers hiking trails, waterfalls, and scenic landscapes.
- Barry Island
- A seaside escape with sandy beaches, amusements, and the chance to relive moments from the TV show Gavin & Stacey.
Tips for Visiting Cardiff
- Best Time to Visit: Spring and summer offer the most pleasant weather for exploring the city and nearby attractions.
- Getting Around: Cardiff is compact and walkable, but buses and taxis are readily available for longer distances.
- Local Souvenirs: Pick up some Welsh love spoons, Penderyn whisky, or traditional Welsh slate products.
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