This March, Virgin Hotels Las Vegas, Curio Collection by Hilton, will unveil its highly anticipated Cherry Rewards program, offering a revolutionary loyalty experience that is set to redefine resort and casino rewards in the heart of Las Vegas. The launch marks a significant milestone in the property’s transition, ensuring that guests enjoy an enhanced, seamless integrated resort experience.

Cherry Rewards offers an all-encompassing approach to loyalty, giving members the opportunity to earn and redeem points on virtually every purchase made throughout the resort. Whether guests are dining at the resort’s restaurants, relaxing at the pool, shopping at retail outlets, or enjoying the casino, every dollar spent brings members closer to valuable rewards.

In addition to the chance to earn points, Cherry Rewards members will be treated to exclusive benefits such as special room rates, access to private cabanas by the resort’s pools, priority reservations for shows and concerts, and much more. This innovative program promises to make every stay at Virgin Hotels Las Vegas a rewarding experience, ensuring guests can celebrate each moment at this luxurious integrated destination.

“We’ve spent months meticulously refining Cherry Rewards in order to bring a unique offering to Las Vegas,” said Cliff Atkinson, President of Virgin Hotels Las Vegas. “This is a game-changer for our casino and the market, and we are so excited to kick off this new era at Virgin Hotels Las Vegas!”

Cherry Rewards is setting a new standard for casino loyalty programs in Las Vegas, offering one of the most transparent and user-friendly systems in the city. This revamped program allows members to earn points more easily and progress through loyalty levels faster. With longer-lasting benefits and a wider array of rewards, Cherry Rewards promises an upgraded experience for all. Current Momentum members will automatically transition to the new program and can pick up their updated cards starting March 5. To participate, members must be 21 or older. Additional details regarding tier matching, sign-up bonuses, and upcoming promotions will be unveiled soon.

From March 20-23, both new and existing casino members are invited to an action-packed launch weekend full of entertainment and exclusive casino events, including a thrilling $50,000 slot tournament. Cherry Rewards members can enter the tournament for free and earn extra entries based on their play. Virgin Hotels Las Vegas will reward the top 50 players with $50,000 in free slot play, with the grand prize winner taking home $25,000 in free play. The excitement continues with live performances from punk icon Danzig on Friday, March 21, and alt-rock favorites The All-American Rejects on Saturday, March 22, making this launch weekend a must-attend event for all.

The post Virgin Hotels Las Vegas Celebrates the Launch of Cherry Rewards with Exclusive Offers, $50,000 Slot Tournament and Performances by Danzig and The All-American Rejects appeared first on Travel And Tour World.