Virgin Atlantic partners with FLYR to automate seat pricing using AI-driven technology, boosting revenue and enhancing customer satisfaction through dynamic pricing.
FLYR, a cutting-edge technology company dedicated to driving innovation within the airline industry, announced today that Virgin Atlantic, the UK’s only Five Star Global Airline, is now utilizing FLYR’s Ancillary Revenue Management solution to enhance and automate seat pricing strategies. Over the past 18 months, Virgin Atlantic has integrated FLYR’s dynamic pricing model, which adapts to factors such as route, seating zone, and passenger demand, resulting in higher conversion rates and improved customer satisfaction.
Since its inception in 1984, Virgin Atlantic has been at the forefront of aviation, continually pushing the boundaries of customer experience. What began as a small airline with bold ambitions has grown into an industry leader, captivating the public’s imagination and consistently seeking ways to enhance air travel. Today, Virgin Atlantic operates across more than 30 destinations on four continents, serving over five million passengers annually.
Understanding that innovation begins long before passengers board the plane, Virgin Atlantic sought a solution to optimize seating revenue through advanced data-driven strategies. Faced with limited data on variably-priced seating options and a wide array of aircraft and cabin configurations, the airline required a flexible, AI-powered solution to maximize seat pricing and availability, while maintaining a seamless, personalized passenger experience.
By partnering with FLYR, Virgin Atlantic harnessed the power of deep learning technology to automate and optimize seating revenue. This advanced AI-driven approach has led to a significant increase of over 10% in seating revenue, further cementing the airline’s commitment to excellence and innovation.
“Providing the best experience possible for our passengers is core to everything we do at Virgin Atlantic,” said Juha Jarvinen, CCO, Virgin Atlantic. “We are ecstatic with the revenue uplift we have seen using FLYR already, in addition to the optimized offerings and experience we continue to provide for our passengers.”
FLYR’s insights have enabled Virgin Atlantic to gain a deeper understanding of customer seating preferences on each route, while also recognizing the complex relationships between seat selection, ticket pricing, and other ancillary services. With the implementation of FLYR’s comprehensive Ancillary Revenue Management solution, Virgin Atlantic now has the flexibility to enhance and optimize both seat pricing and the overall passenger experience, ensuring a more tailored and efficient journey for every traveler.
“At the heart of our partnership with FLYR is a shared commitment to innovation and customer satisfaction. We’ve appreciated their forward-thinking, data-driven approach to ancillary revenue management and total offer optimization over the last 18 months. Going from a static pricing system to a dynamic, near-automatic one that is powered by machine learning feels like a leap into the future, and we’re excited to explore what else is possible with FLYR,” said Dominic Kennedy, SVP, Revenue Management, Distribution and Holidays, Virgin Atlantic.
“Our collaboration with Virgin Atlantic has been immensely rewarding and is a testament to the value that FLYR can unlock,” said Alex Mans, Founder and CEO, FLYR. “Virgin Atlantic has always been intent on innovation, and we’re excited to have helped them gain another competitive edge by offering a dynamic, AI-based pricing strategy for ancillary products and services. We’re thrilled with the results Virgin Atlantic is already experiencing with Ancillary Revenue Management and look forward to continuing to innovate together.”
About FLYR
FLYR is a pioneering technology company that empowers the travel industry to innovate by removing outdated limitations, enabling real-time decision-making, and crafting the experiences modern travelers desire. As a cloud-native platform, FLYR utilizes advanced technologies such as deep learning, a form of AI, to support airlines and hospitality businesses worldwide in enhancing revenue performance, cutting costs, and transforming their e-commerce capabilities. Discover more at flyr.com.
About Virgin Atlantic
Founded in 1984 by entrepreneur Sir Richard Branson, Virgin Atlantic has innovation and exceptional customer service at its heart. In 2023, the airline was recognized as Britain’s only Global Five Star Airline by APEX for the seventh consecutive year in the Official Airline Ratings. Headquartered in London, Virgin Atlantic employs 8,500 people globally, flying customers to 30 destinations across four continents year-round.
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