Luxury villa travel continues to thrive as Villas of Distinction® was recognized with a prestigious Regional Virtuoso® Award for its outstanding contributions to the luxury travel industry. The company received the Top Producing Hotels & Resorts Partner in Canada award at the Virtuoso Canada Forum 2025, held at Fairmont Le Château Frontenac in Québec City from March 4-6, 2025. This recognition highlights Villas of Distinction’s exceptional performance in luxury villa rentals, further solidifying its reputation as a global leader in the high-end travel sector.

A Prestigious Honor in the Luxury Travel Industry

Virtuoso®, the world’s leading network for luxury and experiential travel, presented the award to Villas of Distinction in recognition of its top-tier sales performance and strong partnerships with travel advisors. The company was also named a finalist for the same category in the United States, underscoring its impressive presence in the North American luxury travel market.

Steve Lassman, Vice President of Villa Product and Agency Relations at Villas of Distinction, expressed immense pride in the achievement, crediting the company’s strong relationships with travel advisors as a key driver of success. He emphasized that the company remains dedicated to providing unparalleled support, exclusive villa offerings, and seamless vacation experiences for travelers seeking the ultimate luxury escape.

Luxury Villa Travel’s Growing Influence in Canada and Beyond

The Virtuoso Canada Forum 2025 brought together over 120 elite travel professionals, including owners and managers from top travel agencies and luxury travel brands. The event celebrated leaders in high-end hospitality who have demonstrated excellence in client service, industry engagement, and sales performance.

The recognition of Villas of Distinction comes at a time when luxury private villa vacations are becoming an increasingly preferred option for travelers seeking privacy, exclusivity, and high-end personalized services. As more discerning travelers opt for private, fully serviced luxury villas over traditional hotels, the luxury villa rental industry is expected to see continued global expansion.

Upcoming Regional and Global Virtuoso Awards

Virtuoso’s commitment to recognizing top-performing members and partners extends beyond Canada. Similar Regional Virtuoso Forums will be held in major international markets, including:

• Shanghai, China (March 11-12, 2025) – Greater China/North and Southeast Asia Forum
• Lucerne, Switzerland (March 19-21, 2025) – Continental Europe Forum
• Malta (March 25-27, 2025) – UK, Ireland, Middle East & Africa Forum
• Buenos Aires, Argentina (March 31-April 3, 2025) – Latin America & the Caribbean Forum

The coveted Global Virtuoso Awards will take place at the Virtuoso Travel Week in Las Vegas from August 9-15, 2025, where the world’s leading luxury travel brands and advisors will be recognized for their achievements.

Villas of Distinction: A Leader in Luxury Villa Travel

For over three decades, Villas of Distinction has set the standard in the luxury villa rental industry. The company offers an extensive portfolio of privately-owned luxury villas in more than 52 destinations worldwide, including the United States, the Caribbean, Mexico, Europe, and Central America. Each villa is hand-selected to meet the highest standards, with features such as:

• Private pools and beachfront access
• Personalized concierge services
• Luxury amenities including home theaters, game rooms, and fitness centers
• On-site chefs, butlers, and housekeeping

Recognized as the Gold winner for “Best Villa Rental Company Overall” in the annual Travvy Awards since 2015, Villas of Distinction continues to provide unparalleled vacation experiences.

Luxury Villa Travel’s Impact on the Tourism Industry

The growing demand for private luxury accommodations is reshaping the hospitality and travel industry in key ways:

• Increased demand for high-end concierge services as travelers seek more curated experiences.
• Expansion of private villa markets in emerging luxury destinations such as Mexico, the Caribbean, and Southeast Asia.
• Greater collaboration between luxury villa providers and travel advisors to meet the evolving expectations of elite travelers.
• A shift toward experiential travel with villas offering wellness retreats, adventure-focused stays, and cultural immersion experiences.

The Future of Luxury Travel with Villas of Distinction

As luxury travelers continue to seek exclusive, private, and tailor-made experiences, Villas of Distinction remains at the forefront of innovation in the villa rental space. By partnering with travel advisors and offering world-class service and one-of-a-kind vacation experiences, the company is poised to shape the future of high-end travel.

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