Tourist hotspots throughout Vietnam experienced a highly successful summer season, drawing impressive numbers of holidaymakers to the country.

Data from the General Statistics Office reveals that nearly 11.4 million international travelers visited Vietnam during the first eight months of this year, marking a remarkable 45.8% increase compared to the previous year. This also represents a 1% rise over the same period in 2019, before the Covid-19 pandemic.

The peak season for international tourism in Vietnam runs from October through April, encouraging local regions to continually innovate and enhance their tourism offerings. By developing distinctive and professional services, these regions aim to strengthen their appeal and solidify their status as premier destinations.

Enhancing Destination Uniqueness

In preparation for the year-end and New Year holiday periods, many local areas are intensifying efforts to upgrade their tourism products and services. By introducing new highlights and unique features, they aim to distinguish their destinations and offer something memorable for travelers.

Ho Chi Minh City, a vibrant and bustling metropolis, blends modern energy with rich cultural traditions. Famous for its ethnic communities, historic markets, and centuries-old craft villages, the city welcomed nearly 26.5 million visitors in the first eight months of 2024. This contributed to a 15% year-on-year increase in tourism revenue.

In Vietnam’s south-central coastal region, Binh Thuan has emerged as a key destination, leveraging its strengths in resort tourism, cultural experiences, and adventure sports centered around its coastal and island areas.

The province has been actively enhancing its tourism offerings to attract a broader range of visitors. In the first eight months of 2024, Binh Thuan witnessed significant growth, welcoming more than 6.4 million domestic and international travelers.

As the year progresses, the province becomes a popular choice for international tourists seeking to enjoy its warm, pleasant climate.

According to the provincial Department of Culture, Sports, and Tourism, Binh Thuan is working to develop themed tourism products, including cultural-historical tourism, community-based tourism, agro-tourism, and eco-tourism that integrates the region’s marine, forest, and sand dune environments, ideal for sea and sand sports.

The province has also elevated the quality of its healthcare tourism, conference tourism, research-oriented travel, and sightseeing experiences in Phan Thiet City. It has further optimized tours that highlight the historical and cultural significance of local relics, craft villages, and the diverse traditions of ethnic groups like the Cham, Co Ho, and Cho Ro communities.

Meanwhile, Can Tho City, located in the heart of the Mekong Delta, is setting its sights on welcoming 6.1 million visitors in 2024. Following a busy summer season, the city continues to refine its tourism products, focusing on the garden ecosystem and the distinctive cultural heritage of the Mekong Delta. These enhancements aim to attract more tourists during the final months of 2024 and into early 2025.

Strengthening Promotional Initiatives

In the near future, several new programs will be launched to promote the city’s culture, people, and unique experiences, aiming to attract both domestic and international audiences. Director of the municipal Department of Tourism, Nguyen Thi Anh Hoa, noted that alongside recent releases of short films and e-publications showcasing fresh perspectives, the city will continue to promote its tourism through prestigious awards and recognitions, further solidifying its reputation as a leading destination.

In early September, Ho Chi Minh City earned multiple accolades, including “Asia’s Leading MICE Tourism Destination” from the World MICE Tourism Awards, marking the fifth time it has received this honor. The HCM City Travel Mart was also named Asia’s best trade show. Additionally, the World Travel Awards recognized the city as “Asia’s Leading Business Travel Destination 2024” and “Asia’s Leading Festival & Event Destination 2024.”

With nearly 3,230 tourist accommodations, including almost 200 hotels rated from 1 to 5 stars, Ho Chi Minh City is well-equipped to host a significant number of visitors.

In Binh Thuan, promotional activities are being carried out in various forms to target both established and emerging markets. The province’s Department of Culture, Sports, and Tourism is maximizing the potential of its smart tourism portal, helping visitors access essential information while reinforcing its image as a welcoming and hospitable destination.

Efforts to promote Binh Thuan include the creation of photo books, brochures, maps, and souvenirs such as wooden keychains and sand paintings featuring QR codes to showcase the province’s tourism potential.

By 2025, Binh Thuan aims to attract 11.4 million visitors, 10% of whom will be international travelers, generating over 24.6 trillion VND (around US$1 billion) and ensuring that tourism contributes approximately 10% to the province’s Gross Regional Domestic Product (GRDP).

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