Korea Tourism Organisation (KTO) has unveiled its new campaign titled “Unlock Korea with a Word – Annyeonghaseyo,” in collaboration with Reborn.

From 16 September to 3 November 2024, the Korea Tourism Organisation (KTO) is rolling out an exciting new campaign to connect Australians with the rich culture and beauty of South Korea. Titled “Unlock Korea with a Word – Annyeonghaseyo,” this initiative focuses on introducing the diverse attractions of South Korea, inviting people to start their journey with a simple yet meaningful word, “Annyeonghaseyo,” which translates to “hello” in Korean. The campaign aims to create a friendly gateway for Australians to discover the charm, history, and modern wonders of Korea through this symbolic greeting.

By using “Annyeonghaseyo,” KTO hopes to bridge cultural gaps and encourage Australians to explore everything from South Korea’s bustling cities to its serene landscapes. The campaign emphasizes the idea that one word can open the door to a world of unforgettable experiences. Through various promotional activities, both online and offline, the campaign will showcase the many reasons to visit South Korea, making it an accessible and inviting destination for Australian travelers.

Campaign Objectives:

Engage travelers with Korea in an innovative and memorable way, boosting its allure as a top travel destination.

Expand Korea’s market share among travelers heading to Asia by presenting it as a lively and captivating alternative.

Encourage travelers to prioritize Korea in their travel plans by highlighting its vibrant culture, rich history, and youthful spirit.

The campaign revolves around a straightforward but impactful concept: a single word, “Annyeonghaseyo,” unlocks a world of unforgettable experiences in South Korea. This simple greeting acts as an invitation for travelers to delve into the rich offerings of the country, from its vibrant culture to its breathtaking landscapes.

While Australian travelers may already recognize greetings like “Sawadee Krap,” “Konichiwa,” or “Ni Hao,” the Korean word for hello brings a fresh sense of intrigue and adventure. It beckons those seeking a destination that is still relatively undiscovered by many. The campaign aims to open doors to genuine local experiences, encouraging visitors to embrace the warmth and hospitality of South Korea.

Campaign Features

Flagship Videos and Digital Media: The initiative includes captivating flagship videos, digital out-of-home (DOOH) advertisements, online banner promotions, and concise themed clips that showcase various facets of Korean culture. From the dynamic world of K-pop and authentic traditional dishes to thrilling outdoor activities and energetic nightlife, the content is designed to highlight the diverse experiences South Korea has to offer.

Interactive Contest: Participants are invited to engage in a unique competition where saying “Annyeonghaseyo” earns them 10 entries for a chance to win an all-inclusive trip for two to South Korea. The contest will select two grand prize winners, along with additional runner-up prizes that include a Samsung Galaxy Fold 6 (256GB) valued at $2,800 and ten $200 Lila Beauty gift vouchers. This competition is exclusively available to residents of Australia, excluding those in the Northern Territory.

Why Choose South Korea Today?

South Korea is swiftly establishing itself as one of Asia’s premier travel destinations, offering an enthralling combination of timeless traditions and contemporary attractions. Visitors can immerse themselves in the country’s rich heritage by exploring ancient palaces, tranquil temples, and traditional villages that reflect Korea’s storied past. At the same time, South Korea dazzles with its modern marvels, from cutting-edge technology and bustling metropolitan areas to vibrant nightlife and innovative entertainment scenes. This unique blend ensures that travelers can experience both the historical depth and the dynamic energy that make Korea truly special.

Despite its rising popularity, many Australian travelers remain unaware of the myriad experiences South Korea has to offer. The latest campaign is designed to bridge this knowledge gap by encouraging Australians to discover the nation’s stunning landscapes, magnetic charm, and lively culture. By showcasing the diverse attractions—from picturesque mountains and serene beaches to lively festivals and delectable cuisine—the campaign aims to highlight why South Korea is a must-visit destination. Through inspiring storytelling and targeted outreach, the initiative seeks to ignite a passion for exploration, inviting more Australians to experience the beauty, allure, and vibrant spirit of South Korea.

Become Part of the Journey

Travelers interested in the campaign are encouraged to visit the Unlock Korea official website, where they can discover comprehensive details about the initiative and enter the exciting competition. The website serves as a central hub for all campaign-related information, providing participants with resources, guidelines, and updates to enhance their engagement. Additionally, visitors can join the conversation and stay informed by following the campaign across various social media platforms, ensuring they receive the latest news, interactive content, and opportunities to connect with fellow enthusiasts.

This competition is specifically designed for residents of Australia, offering them an exclusive chance to win incredible prizes and experience the wonders of South Korea firsthand. By targeting the Australian audience, the campaign aims to create a tailored and meaningful connection, highlighting the unique attractions and cultural richness that Korea has to offer. Australians are invited to take advantage of this unique opportunity to explore a vibrant and dynamic destination, fostering a deeper appreciation and interest in all that South Korea provides.

The post Unlock Korea With A Word – Annyeonghaseyo: Korea Tourism Organisation’s New Campaign To Boost Travel appeared first on Travel And Tour World.