Skegness’ Alice in Wonderland-themed hotel, dubbed the UK’s most unique venue, is up for auction with a £650,000 price tag, offering a whimsical investment opportunity.

In 2021, Gary and Dee Allen made a significant investment when they purchased a 29-bedroom hotel, and they quickly transformed it into a captivating, Alice in Wonderland-themed emporium. This whimsical venue was meticulously designed with characters from the beloved Disney film integrated throughout, creating a unique and surreal atmosphere. Before its enchanting makeover, the building was known as the Crown Hotel, a long-standing establishment that had closed its doors nearly 30 years ago. Since then, it had remained dormant, waiting for a new chapter to unfold.

Fast forward to today, Hatters Hotel is now set to be auctioned on 26 March, marking a new phase in its storied existence. The grand property, which spans an impressive 23,000 square feet, sits on a spacious 0.8-acre site. It will be included in an upcoming online auction organized by the renowned property auctioneer Pugh, part of Eddisons. This auction will feature over 90 properties and land plots, presenting a unique opportunity for potential buyers and developers.

While the Alice in Wonderland theme adds a distinctive touch to the venue, it is not a permanent fixture tied to the building itself. The theme can easily be removed, allowing new owners the flexibility to redesign the hotel and bring their own vision to life. This presents exciting possibilities for those interested in making changes to the property’s aesthetic. Furthermore, the hotel offers significant redevelopment potential, provided the buyer secures the necessary planning permissions for any alterations or additions they wish to pursue.

One potential direction for redevelopment is residential accommodation. In fact, plans have already been drawn up to convert part of the property into nine self-contained apartments, providing a lucrative opportunity for those looking to enter the housing market. This could be an attractive option, especially given the growing demand for housing in the area.

The location of Hatters Hotel is also a major selling point. Situated next to the prestigious Seacroft Golf Course, which is ranked among the UK’s top 100 courses, the hotel benefits from its proximity to a renowned recreational area. This gives the property a unique appeal for both potential guests and future residents. Currently, the hotel is configured to feature 29 en-suite guest bedrooms, multiple bars, a restaurant, and spacious function rooms that are often used to host weddings, corporate events, and other special occasions. This setup allows for a diverse range of business opportunities, whether continuing the hotel’s operations or repurposing the space.

With its rich history, potential for redevelopment, and prime location in a rapidly growing area, Hatters Hotel presents an exciting opportunity for investors, developers, and entrepreneurs alike. Whether its future lies in continuing its current theme, transforming it into a modern boutique hotel, or converting it into residential units, the possibilities for this iconic property are truly limitless.

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