
The U.S. Virgin Islands Department of Tourism recently made a powerful impression at the Caribbean Tourism Organization’s annual Caribbean Week event held in New York City. This gathering provided a prime opportunity for the territory to celebrate its vibrant culture, enhance regional partnerships, and engage directly with one of its most important tourism markets.
The week began with an exciting cultural presentation at Citi Field, the home stadium of the New York Mets. Over 43,000 attendees witnessed the dynamic energy of the islands through performances by traditional dancers and the visually striking Moko Jumbies—stilt-walking figures that embody rich Caribbean folklore. This spirited display filled the stadium with authentic island ambiance, igniting enthusiasm and setting an inviting tone for the week’s activities.
The event’s main hub was located in the heart of Times Square, where Caribbean tourism leaders convened for four days of discussions, panels, and networking sessions. The focus was on deepening collaboration, sharing industry insights, and exploring innovative strategies to propel the region’s tourism forward. These efforts highlight the Caribbean’s collective economic significance and the need for a unified approach to challenges and opportunities alike.
Representatives from the U.S. Virgin Islands emphasized the importance of regional solidarity and sustainable growth. They underscored tourism’s role as a vital economic pillar and advocated for preserving the unique cultural identities and natural beauty that make the Caribbean a sought-after destination. Their message called for continued cooperation to strengthen the Caribbean’s position in the global tourism market.
One notable panel, “Around the Caribbean in 60 Minutes,” featured discussions with leaders from several islands who exchanged perspectives on trends, connectivity, and shared goals. Topics included expanding inter-island air travel, enhancing visitor experiences, and aligning marketing efforts to increase the Caribbean’s overall appeal.
Midweek, the U.S. Virgin Islands hosted the Jean Holder Memorial Scholarship Luncheon, a significant event supporting education and leadership development within the Caribbean tourism sector. This gathering highlighted the foundation’s mission to nurture emerging professionals through scholarships, ensuring the industry’s ongoing growth and innovation. The luncheon also reinforced the cultural and economic ties between the USVI and the New York metropolitan area, a key source market for the islands.
In addition to official CTO events, the Department of Tourism sponsored a vibrant cultural reception featuring performances by dancers and Moko Jumbies, complemented by signature cocktails crafted with local spirits. This festive occasion provided a relaxed setting for travel industry stakeholders to connect and celebrate Caribbean culture.
The week culminated in the inaugural Caribbean Cultural Showcase in Times Square, where the U.S. Virgin Islands delegation brought the lively spirit of carnival to the city’s most famous intersection. The colorful performance of dancers and Moko Jumbies captured the attention of passersby, showcasing the islands’ rich traditions and inviting visitors to explore the USVI’s unique cultural offerings.
Beyond the cultural festivities, the Department of Tourism continues to improve regional accessibility through expanded air service. New flight routes linking the U.S. Virgin Islands with neighboring destinations such as St. Kitts and Nevis, Anguilla, the Dominican Republic, and Saint Barthélemy enhance connectivity and encourage multi-island travel, positioning the territory as a convenient gateway to the Caribbean.
By actively participating in Caribbean Week and driving initiatives to strengthen partnerships and transportation networks, the U.S. Virgin Islands Department of Tourism is solidifying its status as a premier Caribbean destination. Through a blend of authentic cultural expression and strategic development, the USVI offers visitors an exceptional combination of natural beauty, heritage, and warm hospitality. These efforts contribute to sustainable tourism growth, economic prosperity, and the preservation of the islands’ distinctive character in the global travel marketplace.
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