In a significant boost for Irish golf tourism, twelve top British golf tour operators gathered this week in Edinburgh for the high-profile ‘Golf in Ireland’ B2B workshop, expertly organised by Tourism Ireland. This dynamic event created a vibrant platform for these influential operators to meet face-to-face with fourteen leading golf and tourism companies from across the island of Ireland.

Designed to spotlight Ireland’s unparalleled golf and tourism experiences, the workshop featured over 180 carefully scheduled one-to-one business meetings, an insightful presentation from Tourism Ireland, and multiple networking sessions. These interactions enabled Irish golf providers to present their world-class offerings, strengthen relationships, and secure bookings for the 2025 season and beyond.

The ‘Golf in Ireland’ workshop stands as a pivotal event in the golf tourism calendar, reaffirming Ireland’s status as a top destination for discerning golf travelers from the UK. With its rich heritage of stunning golf courses, breathtaking landscapes, and vibrant cultural attractions, Ireland continues to captivate players and enthusiasts eager to explore its exceptional golf venues.

Throughout the workshop, the British operators engaged in productive discussions, exploring tailored golf travel packages, innovative tour ideas, and bespoke experiences that combine premium golf with Ireland’s celebrated hospitality. The event fostered new business opportunities, encouraging collaboration that promises to expand the reach of Irish golf tourism in the competitive British market.

Tourism Ireland’s presentation provided valuable insights into emerging travel trends, highlighting the increasing demand for authentic and immersive golf vacations. The organisation’s commitment to promoting Ireland’s unique selling points helped underscore the island’s appeal as a must-visit destination for golfers seeking both challenge and charm.

Networking sessions offered an informal yet effective environment for operators and suppliers to exchange ideas, share market knowledge, and build lasting partnerships. These engagements are expected to translate into enhanced product offerings and improved travel experiences for golf tourists in the coming years.

The event also reinforced the importance of the British market to Ireland’s golf tourism sector. With close geographic proximity, shared cultural ties, and a strong passion for golf among British travelers, these partnerships are crucial for sustaining growth and maintaining Ireland’s competitive edge.

Looking ahead, the success of the ‘Golf in Ireland’ workshop signals a promising year for golf tourism on the island. The connections made and deals negotiated are set to drive increased visitor numbers, greater economic impact, and continued recognition of Ireland as a premier golfing destination.

Overall, the workshop provided an invaluable opportunity for Irish golf and tourism companies to engage directly with key buyers from the UK, strengthening their business pipelines and positioning themselves for long-term success. Tourism Ireland’s ongoing efforts to nurture these relationships demonstrate a clear strategy to enhance the island’s profile on the global golf tourism stage.

As the 2025 season approaches, both British operators and Irish suppliers are enthusiastic about the opportunities ahead, united by a shared commitment to delivering unforgettable golf experiences set against Ireland’s iconic natural beauty and warm hospitality. The ‘Golf in Ireland’ B2B workshop in Edinburgh thus marks a milestone moment in forging stronger ties and growing Ireland’s golf tourism footprint internationally.

Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said:“We were delighted that these key British golf tour operators took the time to come and meet with our golf and tourism operators from Ireland in Edinburgh this week. Our aim was to highlight our world-class golf and superb luxury tourism offering to the influential British golf tour operators and to help secure a greater share of their business in 2025 and beyond.

“The return of The Open at Royal Portrush in July, the Irish Open at The K Club in September and the hosting of the Ryder Cup at Adare Manor in 2027 are some of the key messages for Tourism Ireland in our golf promotions this year. We know that the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from Britain and around the world”.

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