Tra Que Vegetable Village in Hoi An has gained international recognition as a prime example of sustainable tourism, blending traditional farming practices with immersive visitor experiences. Located just 3 kilometers from Hoi An Ancient Town, this quaint village is transforming into a world-class tourist destination while preserving its 400-year-old heritage. On November 15, 2024, the United Nations World Tourism Organization (UNWTO) honored Tra Que as the Best Tourism Village of 2024 during a ceremony in Colombia, solidifying its global reputation.

Bridging Organic Farming and Tourism

At the heart of Tra Que’s success lies its ability to integrate daily farming routines with unique tourism offerings. International visitors, particularly from Europe and North America, are drawn to the hands-on opportunities to experience life as a local farmer. Activities such as planting vegetables, watering crops, and learning about organic farming methods provide tourists with an authentic and meaningful connection to the land.

The village spans 18 hectares of fertile land nestled between the Co Co River and Tra Que Lagoon. Its sandy soil and temperate climate have supported organic vegetable farming for centuries. Farmers exclusively use natural fertilizers, such as manure, and avoid chemicals and pesticides, ensuring the sustainability of their produce. This commitment earned Tra Que’s farming practices recognition as a National Intangible Cultural Heritage in April 2022, further elevating its status as a model for green tourism.

Sustainable Tourism Infrastructure

Tra Que’s development as a tourist hotspot has been carefully balanced with sustainability. The village is home to 202 households, producing around 1,000 tons of vegetables annually while creating a stable income for locals. Tourism infrastructure has been thoughtfully designed to complement the village’s agricultural foundation. With 23 accommodations, 16 restaurants, and various supplementary services, the village generates employment and economic benefits for nearby communities.

Hoi An authorities have also invested in training programs for locals, including courses in tourism, foreign languages, and hospitality skills. These efforts ensure that visitors receive high-quality service while locals gain new opportunities for personal and professional growth.

Unique Experiences for Global Travelers

Visitors to Tra Que Vegetable Village can partake in a variety of activities that showcase the region’s cultural and natural riches:

• Hands-on Farming: Tourists can try their hand at planting, harvesting, and watering crops alongside experienced farmers.
• Walking and Cycling Tours: Scenic paths allow visitors to explore the lush landscapes and experience the serene village atmosphere.
• Culinary Delights: Guests can learn to prepare dishes using over 40 varieties of aromatic vegetables and enjoy traditional Vietnamese cuisine.

These immersive experiences are particularly popular among tourists from France, the United States, Germany, Italy, England, and Canada, who seek authentic connections with local culture and traditions.

Cultural and Historical Significance

Tra Que Vegetable Village is more than just a farming community; it is a living museum of Vietnam’s cultural and historical heritage. Visitors can explore significant sites such as the Cham stone well, Tho Than Temple, Ngu Hanh Temple, and the tomb of Nguyen Van Dien. Traditional festivals like the Cau Bong Festival highlight the village’s rich customs and beliefs, offering a window into its spiritual and culinary traditions.

Global Impacts on the Travel Industry

Tra Que’s recognition as the Best Tourism Village of 2024 sets a benchmark for sustainable tourism worldwide. The village demonstrates how small communities can attract international travelers while preserving their natural resources and cultural identity. This model is especially relevant as the global travel industry increasingly shifts towards eco-conscious and experiential tourism.

The success of Tra Que Vegetable Village underscores several key trends in travel:

• Eco-Tourism Growth: Destinations emphasizing sustainability and authentic local experiences are becoming more appealing to global travelers.
• Cultural Preservation: Integrating tourism with heritage sites and traditions enriches the visitor experience while safeguarding local culture.
• Community Empowerment: Tourism initiatives that involve local residents in meaningful ways create economic stability and foster pride in their heritage.

Looking Ahead

Tra Que Vegetable Village serves as an inspiring example of how rural communities can thrive in the global tourism market. By merging organic farming with innovative travel experiences, the village offers a blueprint for sustainable tourism that benefits both travelers and local residents. As more destinations adopt similar practices, the travel industry can look forward to a future where tourism and conservation go hand in hand.

The post Tra Que Vegetable Village: Vietnam’s New Sustainable Tourism Marvel Recognized as Best Tourism Village of 2024 by UNWTO appeared first on Travel And Tour World.