In a touching tribute to the charm and spirit of the Philippines, South Korean star Choi Bo-min has officially joined hands with the Tourism Promotions Board (TPB) Philippines to promote the country as a must-visit travel destination. The acclaimed actor, K-pop singer, and rising Hallyu icon is lending his voice and influence to celebrate the Philippines’ breathtaking landscapes, dynamic culture, and famously warm hospitality.

Philippines Leaves a Lasting Impression on Bo-min

On his very first trip to the Philippines, Choi Bo-min found himself captivated by the country’s picturesque islands, rich cultural heritage, and, most notably, the kindness of its people. Touched by the Filipino spirit, the young star has expressed a heartfelt desire to encourage his international fans—especially from South Korea and across Asia—to visit and experience the Philippines for themselves.

In collaboration with TPB Philippines and under the support of Universal Records and GLXY Talent Management, Bo-min is stepping into the role of goodwill ambassador for Philippine tourism. His involvement promises to connect more travelers to the unique beauty of the archipelago, from the white sands of Boracay to the historic streets of Vigan.

“This gesture is both humbling and inspiring. We are honored by Bo-min’s genuine interest in getting to know the Philippines beyond the usual tourist routes,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles. “His enthusiasm to share our country’s wonders with his followers reflects his deep appreciation for cultural and natural diversity. With his wide-reaching influence, we are confident that more people will come to see the Philippines in a new and meaningful light.”

A Hallyu Star with a Passion for Cultural Exchange

Choi Bo-min is best known as a member of the K-pop group Golden Child, but his talents extend far beyond music. With successful acting credits in popular Korean dramas like A-Teen 2, 18 Again, and Shadow Beauty, Bo-min has become a familiar face on screens across Asia. As his fanbase continues to grow globally, his participation in cultural collaborations like this one further solidifies his role as a bridge between South Korea and the rest of the world.

In the Philippines, Bo-min is preparing for an exciting slate of new activities—including original music, TV appearances, and a forthcoming drama series—all while immersing himself in the local way of life.

South Korea: A Pillar of Philippine Tourism

South Korea consistently tops the charts as the Philippines’ leading source of foreign arrivals. In 2023, 1.45 million South Korean tourists explored the country, and in 2024, that number climbed to 1.57 million. Just in the first two months of 2025, 294,652 Korean nationals had already visited, representing over a quarter (25.23%) of total inbound travelers.

Choi Bo-min’s new role is expected to further strengthen these ties, with the Tourism Promotions Board leveraging his influence to bring even more South Korean travelers—and fans from all over the globe—to the Philippines.

Upcoming Collaborations and Travel Campaigns

Plans are already in motion for a series of travel vlogs, cultural tours, and behind-the-scenes content featuring Bo-min’s adventures across the Philippines. From discovering hidden gems to savoring local dishes, these collaborations aim to highlight the depth and diversity of the Filipino travel experience.

Bo-min’s partnership with TPB will also involve exclusive content campaigns across major social media platforms, tapping into his millions of followers to showcase why the Philippines is a top-tier destination for fun, relaxation, and exploration.

What’s Next? Stay Connected

The Tourism Promotions Board and Choi Bo-min promise more surprises ahead, with future travel campaigns and experiences already in development. Fans and travel lovers can expect updates and exclusive content to roll out in the coming months.

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