As Russia’s tourism landscape rebounds, Thailand, Vietnam, and Malaysia have emerged as the top summer picks for Russian travelers, driven by the resumption of direct flights, relaxed visa policies, and strong travel infrastructure. This rise in popularity comes amidst a significant increase in outbound Russian tourism, making these Southeast Asian destinations the go-to spots for Russian holidaymakers this summer.

Vietnam, Thailand, and Malaysia: Rising Summer Travel Destinations

The summer of 2025 is expected to witness over 6.4 million Russian citizens traveling abroad, according to Artur Muradyan, vice president of the Russian Tour Operators Association and CEO of Space Travel. This marks a substantial increase from the 5.15 million travelers in 2024. Among the favored destinations for these travelers are Vietnam, Thailand, and Malaysia, all of which have seen substantial efforts to attract Russian tourists through the relaxation of visa policies and the introduction of new flight routes. These combined efforts have significantly boosted the appeal of these nations as summer destinations for Russian travelers.

Vietnam: Direct Flights, Visa Waivers, and Record-Breaking Visitor Numbers

Vietnam has seen impressive growth in the number of Russian tourists this year, spurred by the country’s strategic decisions and key initiatives. Notably, Vietnam Airlines resumed direct services between Hanoi and Moscow in May 2025, following a three-year suspension caused by the ongoing conflict between Russia and Ukraine. The return of this service has provided a seamless connection between the two countries, making it easier for Russian travelers to visit Vietnam.

Moreover, Anex Vietnam, a leading travel agency handling tours from Russia, has ramped up its operations to meet growing demand. The company now operates charter flights from 11 Russian cities to the coastal city of Cam Ranh, increasing its number of flights to 50–55 per month between April and June. In the peak summer months of July and August, this number is expected to rise to 90–100 flights per month. This substantial boost in flight frequency further solidifies Vietnam’s position as a key destination for Russian tourists.

An important development in Vietnam’s favor was the government’s decision to extend its visa waiver program until 2028 for citizens of 12 countries, including Russia. This move, coupled with the establishment of direct flight routes, is expected to result in a 140% year-on-year increase in Russian tourist arrivals, with Vietnam expecting to welcome 100,000 Russian tourists between June and August. This surge is a clear indicator of the country’s appeal as a summer destination for Russian travelers.

Thailand: A Longstanding Favorite of Russian Tourists

Thailand, with its long-standing reputation as a top destination for Russian tourists, continues to attract large numbers each year. Known for its visa-friendly policies and stunning beaches, Thailand is expected to see 260,000 Russian visitors this summer, marking a 17% increase compared to last year. This growth reflects the strong and consistent appeal of Thailand as a holiday destination.

In 2025, Thailand became Russia’s fourth-largest source of international tourists, with nearly 961,000 arrivals in the first five months alone. The country’s appeal is underpinned by the variety of experiences it offers, from its cultural landmarks to its famous islands and vibrant nightlife. The Thai government has also continued to maintain favorable policies for Russian tourists, allowing for easy entry and a seamless travel experience.

The uptick in Russian arrivals is also a reflection of Thailand’s strategic efforts to expand its travel market, particularly from countries like Russia that are key to the country’s tourism industry. The warm hospitality, affordable prices, and natural beauty of Thailand remain central to its ongoing popularity with Russian tourists.

Malaysia: A New Emerging Destination for Russian Tourists

Malaysia, another Southeast Asian gem, has joined the ranks of top destinations for Russian tourists this summer. While not traditionally as popular as Thailand, Malaysia’s rise in Russian tourism can be attributed to direct flight connections and visa-friendly policies. In recent years, Malaysia Airlines has expanded its services to Moscow, providing direct routes between the two countries, which has greatly facilitated travel for Russian tourists. The country’s rich cultural history, stunning beaches, and affordable travel options have caught the eye of many Russian travelers seeking a diverse, yet accessible, holiday experience.

Malaysia’s appeal is further strengthened by the country’s tourism campaigns, aimed at attracting visitors from Russia and other parts of Asia. The government has introduced incentives, such as reduced entry fees and special travel packages for Russian tourists, which have helped increase tourism numbers. This year, Malaysia expects to see a sharp rise in Russian visitors, with Kuala Lumpur, Langkawi, and Penang leading the way as the most visited regions.

The Surge in Russian Tourism: A Bigger Picture

The rapid increase in Russian tourist travel to these Southeast Asian destinations is not just a result of direct flights and relaxed visa policies but also of broader trends in Russian outbound tourism. The travel restrictions resulting from geopolitical tensions in the past few years have had a lasting impact on Russian tourism patterns, but with the relaxation of some restrictions and the resumption of services, destinations like Vietnam, Thailand, and Malaysia have emerged as top alternatives for travelers.

According to the Russian Tour Operators Association, travel restrictions and international sanctions have shifted Russian tourists’ focus to countries within Asia, particularly those offering direct air connectivity and easy access. The country’s broader tourism trends reveal a marked preference for destinations in Southeast Asia, the Middle East, and some European countries. Vietnam, Thailand, and Malaysia have capitalized on these shifts, positioning themselves as appealing alternatives to more distant or previously restrictive destinations.

Government Initiatives and Travel Infrastructure Growth

Both Vietnam and Thailand have made strategic investments to ensure their tourism sectors remain attractive to Russian visitors. The Vietnamese government’s decision to extend the visa waiver program is a direct response to growing demand from Russian travelers, while the increase in flight frequencies by both Vietnam Airlines and Anex Vietnam represents a significant investment in infrastructure.

In Thailand, continued efforts to improve travel infrastructure, alongside its well-established tourism policies, have helped bolster its status as a go-to destination for Russian tourists. From international airports like Suvarnabhumi Airport in Bangkok to world-class hotels and resorts, Thailand’s hospitality sector continues to draw international visitors, particularly Russians looking for affordable and high-quality travel options.

Tourism Impact and Future Growth

The summer season of 2025 is already looking to be a record-breaking one for tourism for Vietnam, Thailand, and Malaysia, as all three nations see a surge in Russian visitors. Vietnam should continue to reap the rewards of expanding flights and visa waivers for the rest of its economy and tourism, while the steady appeal of Thailand continues to drive the nation’s tourism business. Meanwhile, Malaysia sees the potential for major growth in Russian holidaymakers as a new emerging destination for Russian tourists.

With ongoing geopolitical tensions and the global tourism market repositioning itself, nations such as Vietnam, Thailand, and Malaysia have emerged as cornerstones of the Russian tourism market. With solid support from the governments, great flight links, and an abundance of cultural and leisure options, all three nations stand to continue thriving with Russian tourists.

References: Russian Tour Operators Association, Vietnam Airlines, Anex Vietnam, KP.RU, Thai Tourism Authority, Malaysia Airlines, Vietnam Government, Thai Ministry of Tourism and Sports

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