Tealium, a leader in real-time data streaming, has earned the AWS Automotive Competency, marking a significant milestone in its expansion within the automotive technology space. This achievement reinforces Tealium’s ability to provide cloud-powered solutions that enhance operational efficiency and customer engagement for automotive brands and dealerships.

“Achieving the AWS Automotive Competency underscores Tealium’s commitment to empowering automotive brands with real-time, privacy-compliant customer data solutions,” said Matt Gray, Global VP of Partnerships at Tealium. “In an industry where personalized experiences and operational efficiency are critical, Tealium’s CDP integrated with AWS enables automakers and dealerships to unify data across online and offline touchpoints, optimize engagement strategies, and drive measurable business outcomes. We’re proud to be the first CDP to achieve this competency and look forward to accelerating digital transformation for our automotive customers.”

In addition to its recognition in the automotive sector, Tealium holds AWS Competencies in Advertising and Marketing, Retail, Data and Analytics, Travel and Hospitality, and Financial Services, underscoring its broad expertise in data-driven transformation across multiple industries.

Tealium’s Role in Enhancing Automotive Digital Strategies

AWS Automotive Competency status is granted to select AWS partners that demonstrate technical expertise, innovation, and a track record of customer success in the automotive sector. This distinction sets Tealium apart in the AWS Partner Network (APN), validating its cutting-edge cloud solutions designed to optimize the digital journey for automotive businesses.

The AWS competency process involves comprehensive technical assessments by AWS solution architects, along with verification through real-world customer implementations to ensure performance and effectiveness.

Morgan Auto Group Leverages Tealium’s AWS-Powered CDP

A prime example of Tealium’s impact in the automotive space is Morgan Auto Group, which implemented Tealium’s Customer Data Platform (CDP) with AWS integration to revolutionize its customer data ecosystem. By consolidating fragmented data from multiple online and offline sources, the solution enabled real-time audience tracking, strengthened privacy compliance, and delivered more personalized customer experiences.

Key enhancements included:

• Re-engagement strategies to recover potential customers who abandoned vehicle purchase tools.
• Streamlined service appointment follow-ups, ensuring a more connected customer experience.
• Real-time data intelligence, providing dealerships with insights to refine marketing and customer interactions.

This successful deployment showcases how Tealium and AWS together empower automotive businesses to maximize efficiency, personalize engagement, and maintain a competitive edge in an evolving digital landscape.

Expanding Tealium’s Cloud-Driven Vision Across Industries

As automotive businesses accelerate their digital transformation, Tealium’s innovative real-time data solutions, backed by AWS, are driving the next era of customer-centric automotive retail. With competency certifications across multiple industries, Tealium continues to lead the way in delivering scalable, data-powered strategies that enhance customer experiences and operational agility.

“Tealium has been an outstanding partner with the Morgan Automotive Group as we seek to deliver the best customer experience, reduce advertising waste, and generate new revenue streams from our first-party data,” said Tom Moore, COO of Morgan Automotive Group.

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