It was reported that EVA Air, the Taiwanese airline and Star Alliance member, planned to introduce a major upgrade to its inflight Wi-Fi service starting in July 2025. The airline was set to offer free Wi-Fi access to all members of its “Infinity MileageLands” loyalty program, regardless of cabin class, once the aircraft reached a cruising altitude of 10,000 feet. This new service was expected to be available on selected aircraft types including the Boeing 777-300ER, Boeing 787, and Airbus A330-300.

To promote the new offering, EVA Air was scheduled to run a limited-time summer campaign from July 1 through September 30, 2025, during which all passengers on Wi-Fi-equipped flights—members and non-members alike—could enjoy unlimited free web browsing. After this promotional window, the complimentary inflight internet would be restricted primarily to Business Class passengers and members of the frequent flyer program.

Details of Service Access and Membership Benefits

It was explained that following the promotional period, only Business Class travelers and “Infinity MileageLands” members would retain complimentary unlimited web browsing and text messaging capabilities. This upgrade was anticipated to enhance passenger connectivity by enabling them to stay in touch with work emails, family and friends, monitor financial markets, or share travel moments on social media without interruption while airborne.

During booking, passengers would be prompted to enter their “Infinity MileageLands” membership number to confirm eligibility for the upgraded inflight Wi-Fi services. The structure of the service offerings based on membership tier and cabin class was described as follows:

  • Diamond and Gold Card holders could enjoy unlimited web browsing in all cabins including Royal Laurel, Premium Laurel, Business, Premium Economy, and Economy.
  • Silver Card members would receive unlimited browsing in Royal Laurel/Premium Laurel/Business and Premium Economy cabins, with unlimited text messaging available in Economy.
  • Green Card members were granted unlimited browsing in the higher cabins and unlimited text messaging in Economy.
  • Passengers without “Infinity MileageLands” membership would have unlimited web browsing access only in Royal Laurel, Premium Laurel, and Business classes but no complimentary Wi-Fi in Premium Economy or Economy cabins.

The new plan was set to apply to all EVA Air and UNI Air international flights effective October 1, 2025. It was noted that unlimited browsing excluded video streaming, voice calls, VPNs, and video conferencing, while unlimited text messaging supported apps like LINE and WhatsApp but did not allow photo sharing.

Encouragement to Join the Loyalty Program and New Entertainment Technology

The airline strongly encouraged non-members to register for the “Infinity MileageLands” program via its website, highlighting that new sign-ups would receive 1,000 bonus miles plus access to free inflight Wi-Fi privileges. This incentive was expected to increase loyalty program membership and attract more frequent flyers.

Besides Wi-Fi improvements, EVA Air was also upgrading inflight entertainment systems on Airbus A321-200 aircraft by introducing a wireless platform. This allowed passengers to stream a variety of high-quality entertainment content directly on their personal devices or tablets, using their own earphones. The rollout of this new entertainment system was underway and aimed to be complete across the fleet by early 2026.

Implications for the Travel Industry and Passenger Experience

This Wi-Fi upgrade was considered a strategic enhancement to EVA Air’s passenger experience, aligning with global trends favoring digital connectivity in the air. Industry analysts believed that offering free and unlimited Wi-Fi during the summer promotion—and maintaining it for Business Class and loyalty members thereafter—would boost the airline’s competitiveness, especially among business travelers seeking uninterrupted communication during flights.

The move was also expected to raise passenger expectations throughout the aviation sector, encouraging competitors to improve their inflight connectivity and entertainment services. This technological innovation reflected a broader shift in how airlines address digital needs of modern travelers, particularly on long-haul international routes.

Global Effects on Travelers and Connectivity Trends

Travelers across the world were anticipated to benefit greatly from EVA Air’s enhanced inflight Wi-Fi, especially those flying between Asia, Oceania, Europe, and North America. The availability of reliable internet access during flight promised to reduce the isolation often experienced on long journeys, enabling real-time connection to work and social life.

Potential impacts on traveler behavior included:

  • Greater flexibility for business travelers to work remotely and respond to communications mid-flight,
  • Increased sharing of travel experiences on social media platforms while airborne,
  • Enhanced passenger satisfaction and loyalty due to improved digital engagement.

Overall, EVA Air’s initiative was seen as a key development that would shape future inflight connectivity standards and passenger expectations worldwide.

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