Taiwan Tourism Administration Captivates U.S. Audience at Los Angeles Travel & Adventure Show 2025 with Colorful Waves of Wonder

Taiwan Tourism Administration
Los Angeles

The Taiwan Tourism Administration (TTA) left a lasting impression on the U.S. audience at the Los Angeles Travel & Adventure Show on February 22-23, 2025, by showcasing the vibrant culture and captivating charm of Taiwan. Strategically located at the entrance of the exhibition hall, Taiwan’s booth commanded attention with its impressive size and stunning design, immediately drawing in visitors. Its exceptional presentation and interactive experiences made it the standout attraction of the event, earning the coveted ‘2025 Best in Show – Event Activation’ award.

The pavilion featured TTA’s latest “Waves of Wonder” branding, beautifully symbolizing Taiwan’s majestic mountains, vast oceans, scenic roadways, and picturesque railways. A stunning archway, inspired by the iconic Qijin Rainbow Arch in Kaohsiung, created an inviting entrance that set a vibrant and welcoming atmosphere. The booth came alive with dynamic dance performances and interactive activities that kept attendees engaged throughout the event.

During the show, a series of informative presentations offered visitors a comprehensive view of Taiwan’s diverse travel experiences. These sessions covered essential travel logistics, including flight options, cruises, high-speed rail, metro systems, bus routes, taxis, and scenic cycling paths. They also highlighted Taiwan’s rich cultural heritage, delicious culinary delights, breathtaking natural landscapes, and vibrant festivals. Visitors were introduced to exclusive travel incentives, such as a complimentary half-day tour for transit passengers, the NT$5,000 giveaway from the ‘Taiwan – The Lucky Land’ campaign, Buy-1-Get-1 high-speed rail tickets, and the Taiwan PASS for discounted travel.

To enhance the interactive experience, the pavilion hosted DIY workshops where attendees could participate in sand painting and craft their own paper snake lanterns. Additionally, visitors were treated to a selection of Taiwanese specialty snacks, giving them a taste of the island’s unique flavors.

TTA Los Angeles also strengthened its connections within the travel industry by organizing an exclusive FAM-TAS Lunch on the opening day of the show. This special event brought together travel agents and industry leaders for an insightful session featuring key representatives from TTA and Taiwan’s leading airlines, including China Airlines, EVA Air, and STARLUX Airlines. Attendees received exclusive updates on the latest travel packages, marketing incentives, and partnership opportunities, further positioning Taiwan as a premier travel destination.

Media representatives are invited to explore and utilize a curated selection of event photos available here.

The next destination on the Taiwan Tourism Administration’s journey is Dallas! On March 22-23, 2025, TTA will bring the vibrant essence of Taiwan to the Dallas Travel & Adventure Show at Dallas Market Hall, continuing to inspire travelers with unforgettable Taiwanese travel experiences. Visitors can look forward to another captivating Taiwan booth featuring cultural performances, interactive activities, and the opportunity to win exciting prizes, including flights to Taiwan.

This event also marks the official kickoff of TTA’s 2025 campaigns in Los Angeles, setting the stage for an exciting year filled with engaging initiatives. To stay up-to-date with the latest news and events, follow Taiwan Tourism North America on Facebook at “Tour Taiwan – America” and on Instagram at @taiwantourism.na.

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