Taiwan dazzles at FITUR 2025, inviting Spanish travelers to explore stunning landscapes, rich culture, gourmet cuisine, and cutting-edge technology as the Heart of Asia.

The International Tourism Fair of Madrid (FITUR 2025) is in full swing. Taiwan once again takes center stage, presenting itself to Spanish travelers as “the heart of Asia.” Visitors are invited to explore the island’s breathtaking landscapes, culinary delights, rich cultural heritage, and the warm hospitality of its people. Taiwan also highlights its position as a global leader in technology, while celebrating the historical connections that link Spain and Taiwan.

Taiwan’s vibrant presence is located in Hall 6, Booth 6B10. Throughout the five-day event, attendees can enjoy engaging activities such as live calligraphy demonstrations and tastings of authentic Taiwanese delicacies. Joining Taiwan’s exhibit are notable participants like EVA Air, as well as bicycle brands Giant and Merida, showcasing cutting-edge eco-tourism innovations.

Historically referred to as “Formosa” by Portuguese sailors in the 16th century, Taiwan’s natural beauty left a lasting impression. By the 17th century, Spanish settlers established a presence in northern Taiwan, leaving behind enduring cultural landmarks like the San Salvador and Santo Domingo forts, as well as Cape Santiago, whose name reflects its Spanish origins. Recent archaeological discoveries continue to shed light on Spain’s influence on the island.

Taiwan’s natural wonders are among its most captivating features. The island boasts nine national parks, offering unparalleled views and opportunities for exploration. With over 200 mountain peaks rising above 3,000 meters, it is a haven for mountaineering enthusiasts. Cyclists, too, can enjoy Taiwan’s extensive network of eco-friendly cycling routes, designed to showcase its most scenic landscapes.

Food lovers will find Taiwan to be a culinary paradise. Its diverse gastronomy benefits from the island’s favorable climate, strategic location, and multicultural exchanges. Visitors can savor exotic dishes, sample premium teas like Wenshang Pouchong and bubble tea, and experience the lively atmosphere of Taiwan’s iconic night markets.

Taiwan’s technological achievements are equally impressive. The island is home to Taipei 101, once the tallest skyscraper in the world, and remains a global leader in semiconductor production. Taiwan manufactures over 60% of the world’s integrated circuits and 90% of the most advanced chips, with TSMC (Taiwan Semiconductor Manufacturing Company) standing as a key player in the semiconductor industry. These innovations position Taiwan at the forefront of the global tech landscape.

As a beacon of democracy, Taiwan exemplifies freedom, pluralism, and generosity. Its welcoming society ensures that every visitor feels at home. For more details about Taiwan’s offerings, visit the official Tourism Administration website.

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