Sunwing Vacations is back with a fresh new approach to help Canadians stretch their vacation dollars amid today’s economic challenges. With the launch of its vibrant Sunwing Flynancial Advisor brand campaign and commercial, the leading vacation provider is showcasing the true value of all-inclusive vacations. This campaign offers a fun, humorous, and informative take on how travelers can make smart “flynancial” decisions, ensuring they get more experiences for less in paradise.

The Sunwing Flynancial Advisor is part of a multi-year strategic brand initiative that aligns with recent survey data highlighting a shift in how Canadians approach travel. The survey revealed that travelers are becoming more financially savvy, with the top three money-saving strategies being: traveling during off-peak seasons (60%), booking early to secure the best rates (56%), and opting for all-inclusive vacation packages that offer one upfront price (39%). Additionally, 39% of respondents mentioned setting up a dedicated vacation fund to budget more effectively.

With this campaign, Sunwing aims to empower vacationers to maximize their travel experiences while staying budget-conscious, offering practical tips and insights to help Canadians enjoy their dream getaways without breaking the bank.

“We know Canadians are savvy shoppers, looking for ways to unlock the potential of their money spent and maximize their vacation budgets, and since the introduction of our new value proposition and brand personality in 2022, we’ve dedicated every effort to proving that with Sunwing Vacations, anything is possible,” said Samatha Taylor, Chief Marketing and Digital Officer at Sunwing Vacations Group. “Through our newly launched, multi-year Flynancial Advisor brand initiative and a wealth of industry expertise at our customers’ fingertips, we’re showcasing how all inclusive getaways with Sunwing are the preferred and most flynancially savvy travel option, and that saving more and doing more go hand in hand.”

This year’s commercial, set to air across various print and digital platforms, highlights a typical Canadian couple navigating the challenges of booking a vacation à la carte and dealing with the unexpected costs. Through a memorable exchange that emphasizes the benefits of booking with Sunwing, the commercial embodies the brand’s “Save More, Do More” mission. It also reflects survey findings, which revealed that over half of respondents preferred all-inclusive packages, largely due to perks like complimentary room upgrades, free checked luggage, and discounted off-site excursions with NexusTours, Sunwing Vacations’ trusted destination partner.

Recognizing the value consumers place on their annual vacations and the sacrifices they make to enjoy them, Sunwing introduced the Flynancial Advisory Hub. This tool offers an approachable and informative resource designed to help Canadians make smart financial decisions when planning their vacations. The hub provides practical travel tips, booking insights, and inspiring guides to assist travelers in maximizing their experiences. Sunwing’s all-inclusive packages further enhance the value, offering discounted rates and added perks without the worry of hidden costs, ensuring that travelers get the most out of their time in paradise.

“Cost-of-living challenges don’t have to mean saying no to travel. It just means we have to get savvier about how we spend, save and budget for those experiences,” says Sunwing Vacations spokesperson, money guru and financial expert, Melissa Leong. “Spending on travel can be an investment in happiness and your well-being, and with smart choices, great deals and a little planning, it’s possible to do so without breaking the bank. Plus, Sunwing’s newly launched Flynancial Advisory Hub features a number of insights and useful tips to help Canadians maximize the value on their all inclusive getaways.”

The new Flynancial Advisor campaign by Sunwing is set to make a nationwide impact, with creative elements reaching Canadians through television, streaming services, Cineplex theatres, out-of-home activations, Spotify, radio, and more. From its quirky and humorous commercial characters to its bold visuals and witty tone, the campaign will engage audiences at every touchpoint. Sunwing is also enlisting a network of industry experts across English and French Canada—including brand ambassadors, spokespeople, media partners, and content creators—to promote the “Save More, Do More” message. These experts will share their own insights on flynancial planning, adding authenticity to the campaign through their personal experiences.

Alongside the launch of the Sunwing Flynancial Advisor and the Flynancial Advisory Hub, travelers can benefit from the Flynancial Sale, available until October 27, 2024. This sale features weekly offers designed to align with essential flynancial tips, giving customers even more ways to save on their next vacation.

With a wide variety of all-inclusive vacation packages, competitive rates, and memorable experiences, supported by local destination partners, Sunwing Vacations offers a clear path to paradise. Booking with Sunwing just makes flynancial sense.

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