St. Regis and Vilebrequin Introduce Worldwide Capsule Collection Centered on Families to Transform the Luxury Travel Experience

St. Regis Hotels & Resorts has joined forces once again with the French Riviera-inspired fashion house Vilebrequin to launch a new global capsule collection designed to elevate family travel with style, purpose, and luxury. This 2025 edition, building upon their popular 2023 collaboration, introduces an exclusive selection of swimwear, accessories, and family-oriented games to select St. Regis Resorts across the globe. The partnership is rooted in the celebrated St. Regis Family Traditions program, designed to honor the Astor family legacy while offering curated experiences that bring generations closer together through exploration and connection.

The new Vilebrequin for St. Regis collection reflects the ethos of what it means to “Live Exquisite”—St. Regis’ guiding philosophy. With a vibrant range of designs that includes boys’ and girls’ swimsuits, men’s swim trunks, women’s pareos, beachside accessories, and playful games, this unique offering encourages families to celebrate the magic of travel and leisure with sophistication and joy. Each item is imbued with nostalgia, custom-crafted prints, and the spirit of timeless resort living.

A New Chapter in Family Luxury
At the core of this collaboration is the St. Regis Family Traditions program—a signature initiative that elevates the family travel experience by blending education, entertainment, and cultural discovery. The program creates opportunities for guests of all ages to engage with local destinations meaningfully. Whether exploring hidden treasures within resort grounds or participating in curated cultural sessions with local artisans, families are encouraged to experience more—together.

The 2025 capsule collection encapsulates this philosophy. Designed for shared experiences, the collection includes cheerful coastal prints, cabana-striped fabrics, and accessories perfect for activities like beachside games or leisurely afternoons by the pool. From sandcastle sessions to paddle court competitions, each item promotes togetherness while reflecting the refined aesthetic of both brands.

Elegant Design Meets Playful Utility
Every piece in the Vilebrequin for St. Regis collection is defined by thoughtful craftsmanship and attention to detail. The swimwear line features signature designs such as “Family Traditions,” a print that captures precious moments from St. Regis Resorts across the world. Another standout pattern, “Family Stripes,” pays tribute to St. Regis New York’s legendary King Cole Bar, the birthplace of the iconic Bloody Mary—originally known as the “Red Snapper”—through a bespoke hue dubbed King Cole Red.

Beyond swimwear, the collection introduces high-end yet playful accessories tailored for multigenerational enjoyment. Highlights include:

A premium wooden beach paddle set adorned with custom Family Traditions graphics

A beach bucket set bearing the new co-branded Vilebrequin for St. Regis logo

A luxuriously soft cotton beach towel to complete the leisure ensemble

These items serve as keepsakes, destined to become cherished mementos of shared moments and family vacations.

“At St. Regis, we’ve always been inspired by our brand’s founding family, the Astors, and their spirit of connection in the most special moments that they celebrated together” said George Fleck, Senior Vice President and Global Brand Leader, St. Regis Hotels & Resorts. “These values remain at the heart of the St. Regis Resort experience today. As we expand into the world’s most coveted leisure destinations, we’re creating new opportunities for guests to celebrate time together across generations, fostering authentic and meaningful family connections. Partnering with Vilebrequin, a brand known for its refined yet nostalgic approach to resort wear, beautifully complements our Family Traditions programming and our commitment to curating enduring memories.”

“At Vilebrequin, we believe true luxury lives in the memories we create—and the ones we pass on,” says Roland Herlory, CEO of Vilebrequin. “Our partnership with St. Regis—a brand celebrated for its legacy of tradition and exceptional style—brings that spirit to life through sun-filled, immersive experiences. From our vibrant Saint-Tropez accessories to the House’s signature textiles woven into resort life, we’re creating meaningful moments families will treasure.”

Global Celebrations at Iconic Destinations
In celebration of this lifestyle launch, select St. Regis Resorts will unveil immersive activations that bring the capsule collection to life. Guests will be invited to indulge in signature experiences such as the Family Meal—a relaxed, three-course outdoor dining event, served by the beach or poolside, and featuring dishes tailored for all ages. Each family receives a keepsake beach bucket to commemorate the moment.

Resorts will also host design takeovers, integrating Vilebrequin’s aesthetic into beach cabanas, lounges, and public spaces. Programming will include paddle court tournaments, art workshops, curated beachside dining experiences, and reimagined St. Regis Rituals with a family-friendly twist. These additions further reflect the resorts’ commitment to creating meaningful connections between travelers and their surroundings.

As evenings fall, families can retreat to spacious suites where St. Regis’ signature service ensures every generation feels pampered. Elegant interiors, thoughtful amenities, and personalized service combine to transform vacations into treasured family legacies.

A Worldwide Expression of Family Travel
The global reach of this collaboration reflects St. Regis’ presence in some of the world’s most enchanting travel destinations. Each participating resort will host the collection during its peak travel season, making the experience as regionally relevant as it is globally resonant.

Featured destinations include:

Indian Ocean: The St. Regis Bali and The St. Regis Langkawi welcome guests to tranquil tropical settings.

Mediterranean: The St. Regis Mallorca offers vibrant island charm and breezy beach elegance.

Caribbean: The St. Regis Cap Cana and The St. Regis Punta Mita blend coastal beauty with relaxed sophistication.

Atlantic: Guests can unwind at The St. Regis Bermuda or the stylish shores of The St. Regis Bal Harbour.

South China Sea: Urban luxury meets waterfront serenity at The St. Regis Hong Kong and The St. Regis Sanya.

Middle East: The St. Regis Abu Dhabi and The St. Regis Muscat highlight the glamorous side of Gulf coastal living.

Each location not only provides the backdrop for this stylish capsule, but also offers a locally curated set of activities and services that complement the collection’s values of family, adventure, and refinement.

The post St. Regis Celebrates Luxury Family Getaways With Vilebrequin’s Exclusive 2025 Collection Of Coastal Essentials And Bespoke Experiences At Prestigious Locations Including Sanya China, Abu Dhabi UAE, And Mallorca Spain appeared first on Travel And Tour World.