Sabre Hospitality, a division of the travel technology leader Sabre Corporation, has entered into a new partnership with Newmark, a prestigious management company of luxury hotels and reserves located in South Africa, Mauritius, Zanzibar, Tanzania, Uganda, and Nigeria. Through this partnership, Newmark will utilize Sabre’s advanced Global Distribution System (GDS) technology to more effectively distribute its hotel content.

At the heart of this collaboration is the deployment of Sabre’s SynXis Central Reservation System (CRS), which will significantly enhance Newmark’s capabilities in GDS distribution. This system integration aims to simplify the booking process, expand Newmark’s reach through a vast network of travel agencies globally, and ultimately increase visibility and revenue, thereby attracting a wider audience to Newmark’s properties.

“We are thrilled to partner with Sabre Hospitality and reach 425,000-plus travel agents globally. This is part of a digital transformation to form a foundation for future growth,” said Neil Markovitz, CEO of Newmark.” This collaboration is a key milestone in our digital transformation journey, enabling us to streamline distribution, enhance operational efficiency, and strengthen our global presence. By utilizing Sabre’s advanced technology, we are building a strong foundation for future growth, ensuring that Newmark’s unique collection of hotels and game reserves is accessible to travelers around the world.”

Newmark boasts a portfolio of luxury accommodations that includes hotels at the V&A Waterfront and the Cape Town Foreshore, along with properties in Sandton, Johannesburg. Additionally, Newmark offers private game reserves in locations such as Emanzana, Timbavati, Waterberg, and the Karoo.

“This partnership with Newmark underscores the importance of the GDS foundation in delivering breadth and depth of content across various channels that in turn can help increase guest satisfaction for our hotel partners,” said Frank Trampert, Senior Vice President & Global Managing Director Commercial, Sabre Hospitality. “Through our state-of-the-art solutions, we look forward to helping Newmark properties continue to redefine and deliver hospitality excellence in South Africa, Mauritius, Zanzibar, Uganda and Nigeria.”

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