Smiler, a pioneer in travel photography, has unveiled the world’s first AI-powered photography service, revolutionizing how professional photography integrates into global tours and activities. This game-changing technology enables tour operators to offer high-quality images to guests without disrupting the experience—solving a long-standing industry challenge.

AI Enhances the Travel Experience with Seamless Photography

As demand for immersive and shareable travel experiences surges, Smiler’s innovative solution addresses a critical need. According to GetYourGuide’s Fall 2024 Trends Report, travelers increasingly seek professional photography as a key part of their journeys, highlighting a shift toward experience-driven tourism.

Traditionally, incorporating professional photography into tours posed logistical hurdles, often requiring additional staff or equipment. Smiler’s AI-powered system eliminates these barriers, seamlessly capturing moments while allowing travelers to stay fully engaged in their activities.

A New Era of Effortless Travel Photography

By leveraging artificial intelligence and an advanced photo gallery tool, Smiler is redefining the way memories are preserved. This cutting-edge service not only enhances tour experiences but also provides operators with a scalable solution to meet the evolving expectations of modern travelers.

With AI-driven photography integration, Smiler is setting a new benchmark for the industry—where every journey is effortlessly captured, every moment professionally preserved, and every traveler’s story beautifully told.

“Our solution goes beyond photography—it’s a powerful service for tours and activity operators to enhance guest experiences while boosting engagement and revenue,” says Smiler CEO and co-founder Kasper Middelkoop. “Whether they choose to offer photography as a complimentary gift or a premium add-on, our partners have the flexibility to tailor the experience to their audience and maximize the value of their tours.”

Smiler’s technology harnesses cutting-edge AI tools, including facial recognition, to seamlessly sort, match, and deliver photos through personalized digital galleries. This eliminates the logistical hurdles tour operators face when providing high-quality photos, enabling them to efficiently capture and distribute images for large groups. Additionally, these AI-powered galleries create new revenue streams while enhancing brand engagement for Smiler’s partners.

Major Travel Brands Embrace Smiler’s AI-Powered Photography

Industry leaders are already leveraging Smiler’s advanced photography solution to elevate guest experiences. Global travel giant Big Bus Tours was among the first to adopt the technology, launching it with their Times Square Tour in New York. Due to its success, the service rapidly expanded across additional tours and destinations, reinforcing Smiler’s impact on the future of travel photography.

“Partnering with Smiler has transformed the Big Bus experience. We’ve received fantastic feedback from happy customers who love taking home these cherished memories. This collaboration has truly elevated our service!”, said Peter Brown, Director of Business Development at Big Bus Tours**.

Smiler receives inquiries from activity providers like cooking classes and group tour operators like The Touring Pandas who have also adopted Smiler’s photography solutions to enhance walking tours. Jaume Vidal Crespo, Founder of Touring Pandas said: “The added value it brings to the group is really unique: our customers have just had the chance to discover some of the most well-known sites in Barcelona, and then Smiler brings the opportunity to capture some memories for visitors to take them home after the trip. We’re really satisfied with the results and we hope we can expand the collaboration to other cities.”

Furthermore, leading online travel agency Tiqets.com is integrating Smiler’s AI-powered photography as an add-on service at high-traffic attractions like the Colosseum in Rome. With an impressive 96% engagement rate among visitors, Smiler’s solution has proven to be a powerful tool for maintaining post-experience connections with guests. Additionally, with purchase rates reaching up to 70%, photography is emerging as a significant revenue driver for tour operators. As more OTAs recognize the value of incorporating professional photography into their offerings, the demand for AI-driven photo solutions is set to accelerate in 2025.

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