Singapore, Malaysia, Indonesia, Maldives, Thailand, Japan, China, South Africa, Brazil, and Oman are fueling Club Med’s extraordinary rise as a global leader in premium all-inclusive luxury resorts. With unstoppable growth driven by elite mountain adventures, breathtaking beach escapes, and visionary sustainable developments, Club Med continues to redefine upscale travel experiences. This dynamic expansion across diverse and key markets highlights the brand’s commitment to delivering unmatched luxury, innovative offerings, and world-class service that captivates affluent travelers worldwide.

Club Med Reports Strong Growth in Premium and Mountain Resorts Amid Strategic Expansion for 2025 and Beyond

Club Med has reported significant growth across its resort portfolio, driven by an impressive performance in its mountain resorts and premium all-inclusive offerings, particularly in the East, South Asia, and Pacific (ESAP) region. With a clear focus on upscale travel experiences and sustainable development, the global hospitality brand is setting the stage for continued success through 2025 and beyond.

Mountain Resorts Lead with Twenty Percent Business Growth

The winter season was a standout for Club Med’s mountain resorts, which experienced a remarkable twenty percent increase in business volume compared to the previous year. These resorts now represent over thirty-five percent of the company’s total business, reinforcing their competitive edge in the premium segment. The transition of these properties into full premium and Exclusive Collection categories has positioned Club Med strongly within the luxury travel market.

This success is evident in the popularity of mountain destinations such as Japan, China, and the European Alps, which collectively achieved a fifty-seven percent surge in business volume from 2023. This growth is underpinned by an elevated demand for ski vacations, especially from affluent travelers seeking all-inclusive, high-end mountain experiences.

ESAP Region Experiences Robust Demand for Premium Resorts

The ESAP region continued to be a key driver for Club Med’s global growth, posting a twenty-four percent increase in business volume year-over-year. The region welcomed nearly 260,000 guests, representing a five-point-five percent rise from 2023. This uptick was fueled by both mountain resorts and the expanding Exclusive Collection portfolio, which includes luxury chalets, villas, and the renowned French sailing yacht, Club Med 2. The Exclusive Collection segment saw a twenty-three percent increase in business volume alongside a seven-point-three percent rise in average daily rate (ADR).

Singapore, in particular, stood out as a major contributor within ESAP, showcasing strong enthusiasm for premium all-inclusive travel, especially to snowy destinations. Business volume from Singapore rose by twelve percent, with guest numbers holding steady with a marginal zero-point-three percent increase following a robust recovery in 2023. The average daily rate from Singapore guests grew by five-point-nine percent, consistent with Club Med’s upscale repositioning.

Mountain resorts were especially popular among Singaporean travelers, registering a thirty-five-point-two percent increase in business volume and a thirty-four percent rise in guest numbers. Snow-related ADR saw a slight uptick of one-point-three percent, largely supported by the Exclusive Collection offerings.

Favorite Destinations Among Singaporean Travelers

Singaporean holidaymakers showed a strong preference for both sun and snow destinations within Club Med’s network. Leading sun destinations included Club Med Bintan and Club Med Bali in Indonesia, Club Med Phuket in Thailand, Club Med Kani Finolhu in the Maldives, and Club Med Cherating in Malaysia. Top choices for winter getaways included Club Med Kiroro Grand, Club Med Tomamu, Club Med Sahoro, and Club Med Kiroro Peak in Japan, along with Club Med Beidahu in China.

Solid Global Performance with Expanding Capacity

Club Med’s overall business volume reached €2.09 billion in 2024, marking a growth of over seven percent at constant exchange rates compared to 2023. Key financial indicators such as resorts operating income, net recurring results before tax, recurring EBITDA, and operating margin remained steady, demonstrating operational resilience.

The company increased its resort bed capacity by five percent compared to the previous year, with one hundred percent of properties now categorized as either Premium or Exclusive Collection resorts as of April 2024. Over 1.5 million guests experienced Club Med vacations throughout the year, marking a one percent rise compared to 2023. Meanwhile, the average room occupancy for Premium and Exclusive Collection resorts climbed by two percentage points, reaching seventy-five percent.

The average daily rate climbed to €232, a seven percent rise compared to 2023 on a comparable currency basis, reflecting the brand’s successful shift toward higher-end offerings and growing interest in ski vacations.

Mountain resorts, benefiting from robust demand during both winter and summer seasons, contributed significantly to the company’s overall growth. Business volume in these locations rose by twenty percent, representing over thirty-five percent of Club Med’s total global revenue.

Bookings for travel departures in the first half of 2025 are tracking ahead of the previous year by five-point-seven percent. This momentum is supported by sustained demand for ski and beach destinations across Europe, the Americas, and Asia-Pacific, underscoring the broad appeal of Club Med’s diverse portfolio.

Strategic Growth Plans and New Resort Launches Through 2028

Looking ahead, Club Med is focused on expanding its global footprint with new resorts, extensive renovations, and a strong commitment to sustainable tourism. Several exciting projects are slated for the coming years, each highlighting innovation, luxury, and environmental responsibility.

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Club Med Borneo Malaysia Set to Become Asia Pacific’s Pioneer Resort Achieving Coveted BREEAM Certification in 2026

Set to debut in 2026, Club Med Borneo will make history as the inaugural resort in the Asia Pacific region to earn BREEAM certification, the world’s foremost standard for sustainable building practices. Nestled within a sprawling 41-acre estate in Kuala Penyu, Sabah, Malaysia, this luxury retreat will offer 361 elegantly designed guest rooms along with 39 premium suites, including an exclusive area dedicated to the brand’s prestigious Exclusive Collection.
Guests will enjoy premium services such as champagne receptions and gourmet dining, alongside a broad array of included activities like nature walks, snorkeling, and flying trapeze. Located just a ninety-minute drive from Kota Kinabalu International Airport, Club Med Borneo will attract both Malaysian and international visitors, further enhancing Club Med’s presence in Southeast Asia.

Club Med is set to launch its very first resort in South Africa with the upcoming Beach & Safari Resort, scheduled to debut in 2026.
Club Med’s first foray into South Africa will blend exhilarating surfing and safari adventures. The resort, located on a 32-hectare property along the Indian Ocean’s Dolphin Coast in Kwazulu-Natal, will be a short drive from King Shaka International Airport and Durban. Guests can experience the ocean by day and venture on safaris to an 18,000-hectare game reserve home to Africa’s iconic Big Five. The resort will introduce Club Med’s first-ever Surf School and an Exclusive Collection section focused on relaxation and lifestyle, combining contemporary design with African cultural elements for an immersive experience.

Club Med Gramado, Brazil — South America’s First Exclusive Collection Resort (Opening 2026)
Gramado, situated in the picturesque region of Rio Grande do Sul, marks Club Med’s fourth resort in Brazil, sprawling across a vast 200,000 square meters.
This luxury resort will highlight the region’s famed canyons, culinary traditions, and vibrant heritage, offering all-inclusive amenities alongside exceptional activities such as the world’s largest artificial ski slope and extreme tree climbing. With warm summers and snowy winters, Club Med Gramado will cater to both adventure seekers and leisure travelers, also serving as a premier venue for weddings and special events. The upcoming national airport will further boost accessibility and growth.

Club Med Musandam, Oman — Gulf States’ First Beach Resort (Opening 2028)
Slated for a 2028 opening, Club Med Musandam will be set on the breathtaking Musandam Peninsula, known as the “Norway of Arabia” for its dramatic fjords and mountainous landscape. The resort will offer 300 elegant rooms that seamlessly combine traditional Omani heritage with contemporary luxury.
Sustainability will be integral, aiming for both BREEAM and Green Globe certifications. Guests can partake in water sports, wellness retreats, and cultural activities, all within proximity to Khasab city and a short boat ride from Dubai International Airport, making it an exclusive beach destination for discerning travelers.

Renovations Enhance Iconic Resorts
Club Med is also investing in upgrading existing properties to elevate guest experiences and align with its premium repositioning strategy.

Club Med Phuket, Thailand (2025): The resort recently completed its first phase of renovations, transforming its central areas with a new pool design offering unobstructed ocean views and refreshed rooms inspired by Thai culture. Plans are underway for a Family Oasis expansion, featuring 32 new rooms, a water park, and an all-day dining restaurant tailored for families.

Club Med Bintan, Indonesia (Completion in 2026): Located along the South China Sea, this resort is undergoing a comprehensive overhaul to enhance family vacation offerings.The renovations feature redesigned rooms inspired by Indonesian motifs, an improved Family Waterplay Area, a specially created family activity center, and upgraded dining venues including new specialty restaurants and bars.

Expanding Summer Mountain Activities for Families
The demand for summer mountain vacations has surged, driven by families seeking active and multi-generational travel experiences. Club Med has enhanced its offerings by launching the Zico Football Academy at Club Med Kiroro Grand in Japan, delivering dynamic and engaging training sessions tailored for children fresh alpine environment of Hokkaido. Additionally, new Tennis Camps at select Japanese resorts offer a blend of sport, family bonding, and nature exploration.

Facilitating travel for Singaporean guests, the recently launched Singapore Airlines and ANA codeshare route to Hokkaido offers improved accessibility, strengthening Club Med’s position as a preferred year-round destination for both summer and winter mountain getaways.

Conclusion

Singapore, Malaysia, Indonesia, Maldives, Thailand, Japan, China, South Africa, Brazil, and Oman are driving Club Med’s powerful growth in luxury all-inclusive resorts. The brand’s bold expansion and innovative experiences are setting new standards in upscale global travel.

Club Med’s 2024 performance highlights the brand’s successful strategy of targeting the premium and Exclusive Collection segments, capitalizing on growing demand for luxury all-inclusive vacations in mountain and sun destinations. With sustained momentum into 2025 and an ambitious pipeline of new resorts and renovations focused on sustainability and immersive experiences, Club Med is poised to maintain its leadership in upscale travel, catering to evolving customer expectations across global markets.

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