Silversea, the premier name in experiential luxury and expedition travel, has unveiled its refreshed brand positioning, “To Finding More.” This new direction, now live across the company’s channels and platforms, reshapes the very essence of luxury travel.

Focusing on emotion and authenticity, “To Finding More” empowers Silversea guests to become the architects of their own narratives. The reimagined visual language and distinctive tone reflect the innate curiosity of its guests, sparking a passion for exploration. With vibrant imagery, it captures meaningful connections and unforgettable moments, inspiring travelers to embark on their own unique adventures.

“Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth,” said Bert Hernandez, president, Silversea. “It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective. It embraces the spirit of immersive discovery, engaging travelers as they uncover hidden wonders with us — all in uncompromised comfort.”

The new brand positioning mirrors the worldly curiosity of Silversea’s guests, bringing together a community of like-minded explorers. Referred to as “Eternal Wanderers,” these sophisticated explorers seek deep cultural immersion, exciting new adventures, and opportunities for personal transformation.”To Finding More” exemplifies Silversea’s dedication to fulfilling these desires with its unparalleled global portfolio of immersive experiences, such as the groundbreaking S.A.L.T. (Sea And Land Taste) culinary program, as well as its unmatched service standards. The two revolutionary Nova-Class ships, Silver Nova and Silver Ray, along with the development of the world’s southernmost hotel, underscore Silversea’s commitment to offering exclusive, top-tier travel experiences, redefining luxury expedition cruising and polar exploration.

“Guests choose Silversea for the unparalleled experiences that can’t be found anywhere else, and our new brand positioning brings them even closer To Finding More,” said Annette Diaz, interim chief marketing officer, Silversea. “Designed to inspire a sense of discovery, To Finding More will be seamlessly integrated across our channels, redefining luxury advertising. This new positioning marks a shift in what luxury travel can be — grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences, and moments that only Silversea can offer.”

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