The upcoming seven-day National Day holiday is creating a significant surge in bookings across the tourism and catering sectors. As the holiday approaches, travelers are eager to explore new destinations and enjoy special experiences, leading to a noticeable uptick in reservations. This seasonal spike not only showcases the resilience of the tourism industry but also reflects a growing interest in leisure activities among locals and visitors alike.

The excitement surrounding the National Day holiday is amplified by a variety of engaging events that are attracting attention both domestically and internationally. Shanghai, in particular, is emerging as a top destination, drawing tourists from across the country and beyond. The city’s vibrant atmosphere, rich cultural heritage, and diverse attractions contribute to its allure, making it an ideal spot for holidaymakers seeking unforgettable experiences.

Recent data from Shanghai Spring Tour indicates a remarkable increase in local residents visiting attractions, with numbers rising by more than threefold. This trend highlights a renewed appreciation for local tourism, as individuals explore the treasures in their own backyards. The surge in local tourism is not only beneficial for the economy but also promotes a sense of community and connection among residents as they rediscover their city.

In addition to the heightened interest in traditional tourist sites, innovative trends like “hotels plus micro-tour” and “rural camping” are gaining traction in Shanghai’s urban and suburban areas. These unique travel options offer an opportunity for families and friends to engage in short getaways, combining comfort and adventure in one package. Such trends reflect a broader shift in consumer preferences, where experiences are prioritized over mere sightseeing.

Furthermore, cultural exhibitions like “The Great Art of Dunhuang” at the China Art Museum are acting as catalysts for local tourism. This exhibition showcases the rich artistic heritage of Dunhuang, drawing art enthusiasts and tourists eager to learn about its historical significance. Events like this not only enhance Shanghai’s cultural landscape but also encourage visitors to engage more deeply with the city’s artistic offerings.

As the National Day holiday approaches, Shanghai’s tourism market is poised for a vibrant season filled with exploration and cultural enrichment. With a blend of exciting events, local attractions, and innovative travel trends, the city is set to welcome a wave of visitors eager to experience its unique charm. This surge in tourism not only supports local businesses but also fosters a deeper connection between residents and their city, creating lasting memories for all who partake in the festivities.

A travel operator has transformed a location in the bustling Huangpu District into an immersive theme store dedicated to showcasing over 40 carefully curated “Shanghai Gifts.” This unique concept not only highlights the city’s rich cultural heritage but also provides visitors with an engaging shopping experience. To further enhance the allure of these local treasures, the operator has introduced a themed sightseeing bus that takes tourists on a journey to explore iconic landmarks while highlighting these special gifts, creating a delightful blend of sightseeing and shopping.

Since the revamp of the outlet, foot traffic has surged significantly, with visitor numbers skyrocketing compared to normal levels. This increase reflects the growing interest in authentic, locally inspired souvenirs that celebrate Shanghai’s unique identity. The combination of an engaging retail environment and the added convenience of the sightseeing bus has resonated with both locals and tourists, making it a popular destination for those looking to take home a piece of the city’s charm.

During this year’s National Day holiday, travelers from the post-80s and 90s generations have emerged as the primary demographic, significantly boosting reservation numbers compared to last year. Data from Meituan’s online booking platform reveals a remarkable 22 percent increase in accommodation bookings for the weeklong holiday, showcasing the growing enthusiasm among this age group for travel experiences.

Most inbound tourists to the city are expected to arrive from provinces such as Jiangsu, Zhejiang, Guangdong, and Shandong. Popular destinations like Shanghai Disney Resort, Jinshan City Beach, Haichang Ocean Park, Shanghai Wild Animal Park, and other major theme parks are projected to draw more than half of the visitors from outside the area. As the tourism market gains momentum, the trend of “food-oriented traveling” is further fueling a surge in reservations within the catering sector, highlighting the intersection of culinary experiences and travel.

On the holiday’s opening day, over 20,000 tables were reserved at more than 1,000 locations of the popular Chinese hotpot chain Haidilao across the country. In anticipation of this busy season, Haidilao has introduced an array of new autumn dishes, enhancing its menu just in time for the festivities.

Among the new offerings are two varieties of Hulun Buir beef rolls, including a unique cordyceps flower beef roll designed to meet the seasonal focus on health. Additional innovative dishes include a mashed shrimp fish roe sandwich, black truffle fish roe beef rice, and a refreshing seasonal beverage that features a delightful blend of sea buckthorn, passion fruit, and mango, promising to satisfy diverse palates this autumn.

The holiday season is anticipated to bring a considerable surge in customer traffic near popular scenic spots, prompting diners to secure private rooms up to ten days in advance, according to the hotpot chain’s insights. This proactive approach reflects the increasing demand for exclusive dining experiences, especially during peak holiday times when visitors flock to enjoy local attractions.

One of the trending dining destinations this season is Joy City in Jing’an District, where the Starry Sky Bubble House and the rooftop terrace offering outdoor seating beneath the iconic Ferris wheel have captured the attention of the younger crowd. These vibrant and unique spaces not only provide a picturesque backdrop for meals but also enhance the overall dining experience, making them a favorite choice for those looking to enjoy both great food and stunning views during the holiday festivities.

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