The Setouchi region, a picturesque area made internationally famous by Donald Richie’s The Inland Sea, is a cultural and historical treasure trove. Encompassing several prefectures, this coastal area offers a mesmerizing blend of natural beauty, deep-rooted traditions, and unique experiences for travelers.

Hyogo Prefecture – Kobe Beef and the Kobe Beef Gallery

Hyogo is home to one of the most sought-after delicacies in Japan—Kobe beef. As one of the three major wagyu varieties, Kobe beef originates from carefully selected Tajima cattle. The certification process for Kobe beef is stringent, ensuring only the finest quality meat earns the prestigious title.

For those eager to delve into the history and craftsmanship behind this legendary beef, the Kobe Beef Gallery provides an immersive experience. Visitors can explore interactive exhibits detailing the meticulous rearing and grading processes, as well as sample the beef’s exquisite flavors in a refined setting. This is a must-visit for food lovers and culinary adventurers alike.

Yamaguchi Prefecture – Nagato Yumoto Onsen and Otanisanso Bettei Otozure

Yamaguchi’s Nagato Yumoto Onsen is a historic hot spring town with a legacy stretching over 600 years. Once a retreat for samurai, it has earned the nickname Osoto Tengoku (Outdoor Heaven) due to its picturesque surroundings and soothing waters.

For a luxurious experience, Otanisanso Bettei Otozure offers an exclusive ryokan stay. With just 18 exquisitely designed rooms, this tranquil retreat provides private open-air hot springs and a Michelin-starred dining experience. Immersed in nature and steeped in traditional Japanese aesthetics, this onsen is an ideal escape for relaxation and rejuvenation.

Tokushima Prefecture – Awa Ai Indigo Dyeing Experience

Tokushima is famous for its Aizome (indigo dyeing), a traditional craft deeply rooted in the region’s heritage. The Aizumicho Historical Museum, also known as Ai-no-Yakata, preserves this centuries-old art form, showcasing the significance of indigo in Japanese culture.

Visitors can participate in a hands-on dyeing workshop, creating their own uniquely patterned textiles in just 40 minutes. No reservations are required for individuals or small groups, making this an accessible and enriching cultural experience. Through this immersive activity, travelers gain insight into the history, techniques, and enduring appeal of Awa Ai indigo dyeing.

Ehime Prefecture – Overnight Stay at Ozu Castle

For those seeking a one-of-a-kind historical experience, Ozu Castle Stay offers the rare opportunity to spend a night in a fully restored Edo-period castle keep. This unique accommodation combines history and luxury, allowing guests to step into the role of a feudal lord through the Lord of Ozu Castle experience.

Dressed in samurai armor, visitors can immerse themselves in the castle’s rich past, reenacting scenes from the era of Sadayasu Kato. Beyond the castle walls, the surrounding town preserves its Edo-period charm, with highlights like Garyu Sanso, a scenic riverside villa with a beautifully landscaped garden. This stay is a perfect fusion of history, tradition, and elegant hospitality.

A Journey Through Setouchi’s Timeless Beauty

The Setouchi region offers travelers a chance to connect with Japan’s cultural heritage in unforgettable ways. Whether savoring world-class Kobe beef, soaking in ancient hot springs, mastering the art of indigo dyeing, or living like a feudal lord in a historic castle, each experience in Setouchi unveils a different facet of Japan’s enduring charm.

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