Saudia, Saudi Arabia’s national airline, has entered into a significant alliance with Shahid, the premier Arabic streaming service from MBC GROUP. This partnership will enrich Saudia’s BEYOND in-flight entertainment system with over 150 hours of exclusive Arabic programming.

This move aligns with Saudia’s commitment to promote local and regional content, echoing its modern vision to immerse passengers in the essence of Saudi culture. Travelers will enjoy a variety of Shahid’s acclaimed shows, such as “Qissati,” “Mawdouea A’aeli,” “Saffah al Giza,” and “Ghaseel.” To cater to international passengers, this content will also include subtitles for an enhanced viewing experience.

Khaled Tash, Group Chief Marketing Officer for Saudia Group, stated: “We are delighted to feature Shahid’s premiere content on our new BEYOND entertainment system, enabling our guests to enjoy the world’s largest digital platform for original Arabic-language content. This strategic partnership underscores Saudia’s commitment to enhancing local and regional content within our in-flight entertainment experience.

He continued: “We look forward to expanding this partnership further, bringing even more of Shahid’s exceptional entertainment offerings to our guests.”

Natasha Matos-Hemingway, Chief Commercial and Marketing Officer at Shahid, said: “At Shahid, we are immensely proud of our partnership with Saudia, one of the Kingdom’s most iconic brands, and a major force in the region. Our shared vision and goals in delivering top-tier services and entertainment to our customers make this collaboration particularly meaningful. This partnership will enable us to reach a broader audience, further expanding our offerings and extending the reach of our brand”.

She continued: “We are thrilled to present a carefully curated selection of Shahid’s award-winning and distinguished content to Saudia, providing customers with the opportunity to enjoy some of our leading programmes and original Arabic productions, available year-round, including during peak travel seasons and holidays.”

BEYOND, Saudia’s state-of-the-art entertainment platform, boasts an extensive collection of over 5,000 hours of HD content. This includes a wide range of global and regional movies, TV series, E-books, real-time weather updates, onboard shopping, meal selection, and flight details. The Saudia Group is dedicated to elevating regional narratives and productions, supporting the Kingdom’s broader Vision 2030 and its initiatives toward Saudization.

MBC GROUP stands as the foremost media conglomerate in the Middle East and North Africa (MENA) region.

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