This initiative aims to elevate the visitor experience by providing an exclusive chance to immerse in the beauty of the countryside, enveloped in a one-of-a-kind winter ambiance.

The Sustainable Agricultural Rural Development Program (Saudi Reef) is set to launch a three-day event in Madinah starting tomorrow, aimed at promoting winter tourism and showcasing the natural beauty of Saudi Arabia’s countryside.

Majed Al-Buraikan, Assistant Secretary-General for Media and Communication at Saudi Reef, emphasized that the initiative seeks to empower rural communities while highlighting Madinah’s diverse tourism offerings, agricultural heritage, and rural charm.

Designed to enrich the visitor experience, the initiative will offer a rare opportunity to explore the countryside’s serene winter landscape. Guests can browse an array of locally sourced products, including fresh fruits, honey, essential oils, and handcrafted goods.

Additionally, visitors can enjoy rural-themed restaurants and cafés while immersing themselves in cultural tourism and entertainment activities that celebrate Saudi Arabia’s rich rural traditions.

This event reflects Saudi Reef’s ongoing dedication to fostering rural tourism and strengthening the local economy across the Kingdom.

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