The Umrah and Ziyarah Forum (UZF) is returning for its highly anticipated second edition from April 14 to 16, 2025 (16–18 Shawwal 1446H) at the King Salman International Convention Center in Madinah, Saudi Arabia. With a refreshed vision, expanded reach, and a new team of organizers, this year’s forum is set to redefine the Umrah journey.

Held under the distinguished patronage of His Royal Highness Prince Salman bin Sultan bin Abdulaziz Al Saud, Governor of the Madinah Region, and presented by the Ministry of Hajj and Umrah, UZF 2025 will build on the tremendous success of its inaugural edition. It will unite a global network of Umrah service providers, business leaders, policymakers, and thought leaders, underscoring Saudi Arabia’s commitment to enhancing the spiritual journey while fostering investment and innovation within the sector.

What sets UZF 2025 apart is its scale and uniqueness. This event stands as the largest and only one of its kind, with a major shift in its organization. For the first time, UZF is being hosted by Tahaluf, a strategic partnership between Informa PLC, the Saudi Federation for Cybersecurity, Programming, and Drones (SAFCSP), and the Events Investment Fund. This collaboration promises to introduce a wealth of new ideas, connections, and opportunities.

This year’s forum will also feature a broadened global presence, welcoming attendees and exhibitors from over 70 countries. In addition to its core focus on Umrah, the event will explore new content sectors such as technology, healthcare, aviation, mobility, and transport. These industries will showcase how cutting-edge advancements can enhance and streamline the Umrah experience, making it more accessible, efficient, and spiritually fulfilling.

UZF 2025 promises to be a dynamic fusion of an insightful conference, interactive exhibition, and hands-on workshops, creating a one-of-a-kind platform for networking, collaboration, and learning. With its innovative approach and forward-thinking agenda, UZF 2025 is set to play a pivotal role in transforming the future of the Umrah journey, cementing Saudi Arabia’s position at the forefront of pilgrimage-related innovation.

“UZF 2025 is more than a forum; it is a movement dedicated to elevating the Umrah and Ziyarah journey through collaboration, investment, and innovation. We are privileged to be responsible for organising this unique and important global gathering that will shape the future of pilgrimage services and enhance the experience for millions of visitors,” said Faariss   Khalil, Exhibition Director, Tahaluf.

UZF 2025 to Elevate the Umrah Journey with Innovation and Global Collaboration

With the theme “Enriching Every Step of the Umrah Journey,” UZF 2025, sponsored by the Saudi Tourism Authority, aligns with Saudi Arabia’s Vision 2030 development goals. The event serves as a key driver for growth, cultural awareness, and collaboration in Makkah and Madinah, emphasizing digital innovation and service excellence. The Kingdom’s remarkable achievement of welcoming over 14 million visitors to Madinah in 2023 highlights the growing importance of providing a seamless and spiritually enriching pilgrimage experience.

The UZF 2025 event will be supported by a prestigious line-up of sponsors, including Rua Al Madinah Holding (Official Partner), Al Rajhi for Umrah (Strategic Sponsor), Tasheer (Strategic Sponsor), Knowledge Economic City (Strategic Sponsor), SAR (Platinum Sponsor), Taibah Investments (Makarem) (Platinum Sponsor), Tawuniya Insurance (Official Insurance Partner), Movenpick (Gold Sponsor), and Mansky (Bronze Sponsor). These sponsors will showcase groundbreaking solutions designed to enhance Umrah services and establish lasting industry partnerships. The event is expected to attract over 25,000 visitors, including business leaders, investors, Umrah travel professionals, decision-makers, diplomats, non-profit organizations, media, entrepreneurs, and key figures from the Umrah sector.

Attendees will have the opportunity to engage with high-level decision-makers, thought leaders, and global stakeholders through an insightful conference program. The conference will focus on the future of Umrah services, digital transformation, and operational excellence. Meanwhile, the exhibition will present innovations in hospitality, transportation, sustainable practices, and smart pilgrimage services, setting a new standard for Umrah experiences worldwide.

Organized by Tahaluf, the team behind Saudi Arabia’s flagship events like the award-winning LEAP technology conference, UZF 2025 will leverage strong organizational and marketing expertise to expand its content and global reach. This ensures UZF solidifies its position as the leading international platform dedicated to enhancing the Umrah and Ziyarah journey.

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