SAS, a global leader in data analytics and artificial intelligence, has announced its involvement in the newly established Coalition for Responsible Evolution of AI (CoRE-AI). This initiative represents India’s foremost multi-stakeholder coalition, uniting over 35 members, including leading AI-focused startups, think tanks, research institutions, universities, and key industry players. Coordinated by The Dialogue as its secretariat, CoRE-AI is poised to be instrumental in guiding the ethical development, governance, and application of AI technologies within India.

The coalition’s primary objective is to create a collaborative environment where stakeholders can effectively tackle vital issues related to AI governance, skills development, public awareness, and technical capabilities. By fostering partnerships across various sectors, CoRE-AI aims to stimulate innovation in AI while upholding ethical standards and addressing potential risks, ensuring inclusivity throughout the journey.

In its role within CoRE-AI, SAS plans to utilize its extensive global expertise to enhance India’s position in responsible AI advancement. A cornerstone of this initiative is the SAS Data Ethics Practice (DEP), established in 2021 and led by Reggie Townsend, Vice President of the DEP. Townsend also serves on the board of EqualAI, a nonprofit organization dedicated to minimizing unconscious bias in AI development and usage. By promoting ethical AI practices and constructing governance frameworks that respond to India’s specific challenges while aligning with international best practices, SAS aims to cultivate a future where AI innovation can flourish responsibly. Through active involvement in CoRE-AI’s working groups, SAS is dedicated to creating governance models that ensure AI serves the greater good, reinforcing India’s role as a key player in both the national and global AI arenas.

India has already set the groundwork for responsible AI innovation with NITI Aayog’s National Strategy for Artificial Intelligence, which highlights crucial sectors for AI application, such as healthcare, agriculture, education, and smart city initiatives. Additionally, the government has recently approved the IndiaAI Mission, which is built upon seven foundational pillars: computing infrastructure, capacity building, foundational models, data accessibility, application development, future skill sets, startup funding, and promoting safe and trusted AI. CoRE-AI seeks to build on these foundational efforts, harnessing the combined expertise of its members to propel responsible AI development across the nation.

Jameela Sahiba, Secretariat, CoRE-AI, said, “We are delighted to welcome SAS as a valued member of the Coalition for Responsible Evolution of AI. SAS’s global expertise and insights into AI governance and ethical frameworks will be invaluable in shaping India’s approach to responsible AI evolution. Their participation in CoRE-AI will undoubtedly enhance our collective efforts to ensure that AI is harnessed for the benefit of society while mitigating potential risks. We look forward to their contributions and the valuable perspectives they will bring to our discussions.”

Reggie Townsend, Vice President – Data Ethics Practice, SAS, said, “AI is transforming every facet of society, and the organizations that harness its potential ethically will define the future. Our partnership with CoRE-AI underscores our unwavering commitment to Trustworthy AI—AI that is transparent, accountable, and human-centered. By leading with integrity and responsibility, we aim to unlock AI’s full potential and ensure that it serves as a force for good, driving progress and protecting what matters most – human values and societal well-being.”

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