Dato Sri Abdul Karim Rahman Hamzah, Minister of Tourism, Creative Industry, and Performing Arts Sarawak, highlighted in WTM London 2024, Sarawak’s strategic initiatives to position itself prominently in the global tourism market.

Global Tourism Engagement

Emphasizing the significance of international platforms, Dato Sri Abdul Karim noted Sarawak’s active participation in major tourism exhibitions, such as ITB Berlin. He stated, “By showcasing our unique offerings on the world stage, we aim to attract a diverse range of visitors.” This strategy has yielded positive results, with a notable increase in European visitors, including 6,300 arrivals from Europe last year.

Promoting Culture, Adventure, Nature, and Festivals

Sarawak’s tourism strategy focuses on its rich cultural heritage, adventurous landscapes, pristine natural environments, and vibrant festivals. The Minister highlighted the state’s commitment to responsible tourism, citing the organization of events like the Rainforest World Music Festival, now in its 26th year, which emphasizes sustainable practices and environmental conservation.

UNESCO World Heritage Sites

Sarawak is home to two UNESCO World Heritage Sites: Gunung Mulu National Park and, more recently, Niah National Park. The latter, located approximately an hour and a half from Miri, has revealed archaeological findings dating back 65,000 years, offering invaluable insights into early human history.

Biodiversity and Conservation

The state’s unspoiled mangrove forests and diverse ecosystems are integral to its tourism appeal. These natural assets are being developed for eco-tourism and sports activities, promoting conservation and sustainable use.

Cultural Diversity and Heritage

With a population comprising 34 different ethnic groups, Sarawak is a melting pot of cultures and religions. This diversity is celebrated through numerous festivals and holidays, reflecting the state’s harmonious coexistence. The Minister emphasized the importance of preserving and showcasing this cultural richness to the world.

Educational Initiatives and Community Development

Efforts are underway to improve education and healthcare, particularly in rural areas. Programs aim to transition nomadic communities to more settled lifestyles, enhancing their quality of life and access to essential services.

Renewable Energy and Innovation

Sarawak is at the forefront of renewable energy initiatives, being the first in the region to explore hydrogen energy solutions. Collaborations with countries like South Korea and Japan underscore the state’s commitment to sustainable development and technological advancement.

Invitation to Experience Sarawak

Concluding the interview, Dato Sri Abdul Karim extended an invitation to global travelers: “Sarawak is a well-managed state with much to offer. We welcome visitors to experience our unique culture, natural beauty, and warm hospitality firsthand.”

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