The Royal Commission for AlUla (RCU) is set to attend the 2025 edition of the World Economic Forum (WEF) in Davos, Switzerland, from January 20 to 24. As part of the official Saudi House delegation, RCU will present the milestones achieved in AlUla’s comprehensive transformation into a year-round cultural and economic hub.

Saudi House Pavilion: A Platform for AlUla’s Vision

The Saudi House pavilion, strategically located on one of Davos’ main thoroughfares, will serve as a dynamic space for engaging global leaders, thinkers, and business experts. The pavilion will showcase how AlUla’s economic growth and regeneration are guided by a diversified, long-term approach to sustainability. This aligns with the Kingdom of Saudi Arabia’s broader vision for inclusive development and innovation.

Visitors to the pavilion can explore AlUla’s unique offerings, from its world-renowned heritage preservation initiatives to its economic ventures in agriculture, including date and citrus production. Handicrafts, in line with the Saudi Year of Handicrafts 2025, will further highlight the cultural and economic significance of AlUla’s artisanal traditions.

High-Level Engagements and Discussions

RCU’s participation at WEF will include several high-profile events and discussions. Ben Hudson, RCU’s Chief Development and Construction Officer, will participate in a session titled “Building Resilient Communities,” joined by global experts to explore strategies for sustainable growth. In parallel, Silvia Barbone, VP of Partnerships, and Navdeep Hanjra, VP of Planning and Development, will contribute to discussions on “Interdisciplinary Partnerships for Inclusive Development.”

RCU’s Chief Communications and PR Officer, Abdulrahman Altrairi, emphasized the importance of WEF as a platform to share AlUla’s achievements and invite global stakeholders to join its transformative journey. Over four days, RCU will engage in networking events, panel sessions, and debates with leaders across business, investment, and policymaking sectors.

Core Pillars: People, Planet, and Collaboration

RCU’s approach to development focuses on three core pillars: investing in people, safeguarding the planet, and leveraging collaboration. These principles underpin AlUla’s transformation into a global hub for culture, heritage, tourism, and sustainable investment. By prioritizing inclusive development, RCU aims to improve the quality of life for AlUla’s community while creating exceptional experiences for visitors.

Showcasing AlUla’s Heritage and Innovation

Through its presence at WEF, RCU will demonstrate how its innovative projects are shaping a sustainable and prosperous future for AlUla. Attendees can learn about opportunities for partnerships that align with RCU’s goals to diversify AlUla’s economy and preserve its heritage. The Saudi House pavilion will also present collaborative projects addressing global and regional challenges, emphasizing the role of culture and innovation in sustainable progress.

Conclusion

RCU’s participation in WEF 2025 reinforces its commitment to sustainable growth and international collaboration. By sharing AlUla’s inspiring journey of regeneration, RCU aims to attract global partnerships that will empower its vision for a thriving, inclusive economy while preserving the rich cultural heritage of AlUla. The Royal Commission for AlUla continues to position the region as a model for sustainable development and a beacon for global cultural and economic integration.

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