The Routes Asia 2025 Awards are set to celebrate the outstanding achievements in airport and destination marketing, with finalists showcasing significant growth and innovation in air travel. These prestigious awards, recognizing the hard work of airports, airlines, and destinations in enhancing air connectivity, will take place on March 26, 2025, during the Routes Asia 2025 Networking Evening in Perth, Australia.

This year’s awards feature six categories, with three dedicated to recognizing excellence in airport route development marketing. These categories have been split based on passenger volume: Under 5 Million, 5-20 Million, and Over 20 Million passengers. The awards celebrate the essential role airports play in fostering air travel growth, while also acknowledging how destinations contribute to route success and regional tourism.

Finalists in the Under 5 Million Passengers Category

In the Under 5 Million passengers category, several airports have stood out for their strategic route development initiatives. Alice Springs Airport in Australia has become a vital hub for the Northern Territory, promoting new routes and working closely with airlines like Airnorth to expand domestic and regional connections. Cairns Airport, also in Australia, has been recognized for its innovative market approach, introducing new international services and collaborating with tourism authorities to attract more international visitors.

Clark International Airport in the Philippines has experienced significant growth, with a 20% increase in passenger traffic in 2024. Its strong focus on international routes and partnerships with various carriers has positioned it as an important gateway for both regional and international travel. Similarly, Krabi International Airport in Thailand and Phnom Penh International Airport in Cambodia have made substantial strides in enhancing accessibility and connectivity, marking impressive growth in international traffic.

Achievements in the 5-20 Million Passengers Category

Airports in the 5-20 Million passengers category have also made significant strides. Adelaide Airport in Australia saw record passenger traffic, driven by strong partnerships with major airlines like Emirates and QantasLink. Meanwhile, Cam Ranh International Airport in Vietnam has grown its international traffic by 46%, securing its position as a key gateway to Vietnam. Other notable finalists include Macau International Airport and Mactan-Cebu International Airport in the Philippines, both of which have shown impressive recovery post-pandemic through strategic expansions.

High-Performing Airports in the Over 20 Million Passengers Category

In the Over 20 Million passengers category, airports like Brisbane Airport in Australia and Changi Airport in Singapore have posted remarkable growth. Changi Airport reported a 15% increase in passenger traffic in 2024, thanks to robust airline partnerships and operational excellence. Hong Kong International Airport has also made significant advancements, including the implementation of a new three-runway system that has boosted its capacity by 30%. Kuala Lumpur International Airport and Melbourne Airport have also seen substantial growth, driven by international traffic and new route introductions.

Looking Ahead to Routes Asia 2025

The Routes Asia 2025 Awards will highlight the outstanding marketing strategies and innovative partnerships that have propelled these airports toward success. As the aviation industry continues to evolve, these airports remain dedicated to overcoming challenges and seizing opportunities to enhance air connectivity.

With anticipation building among the aviation community, the Routes Asia 2025 Awards will undoubtedly serve as a moment to recognize and celebrate the leaders in airport and destination marketing, setting the stage for future growth and innovation in the industry.

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