River Rock Hotels has officially introduced the La Quinta by Wyndham brand to Batumi, marking a significant milestone in Georgia’s coastal tourism scene. This launch represents the company’s flagship hospitality project for 2025, setting a new benchmark for international standards and refined comfort in one of the Black Sea region’s most promising destinations.

Centrally situated in Batumi’s bustling core, the newly opened La Quinta by Wyndham is already making waves with its soft launch. Far from being just another addition to the hotel landscape, the property is poised to become a preferred haven for travelers in search of consistent quality and upscale experiences. As part of the globally esteemed Wyndham portfolio, La Quinta’s debut underscores Batumi’s growing reputation as a vibrant, world-class tourism hotspot.

Spearheading this visionary venture is River Rock Hotels & Resorts, a hospitality brand known for its forward-thinking approach and dynamic expansion. At the helm, CEO Buğra Berberoğlu has steered the group into 2025 with a powerful opening move that signals its commitment to growth and excellence. Complementing this leadership is the expertise of General Manager Ünay Türköz, whose strategic insight and operational finesse were instrumental in transforming the concept into reality. The result, according to the company, is not just a new hotel—it’s a transformative step that redefines Batumi’s appeal on the global tourism map.

More than just a sleek new addition to the skyline, La Quinta by Wyndham Batumi stands as a product of strategic collaboration and shared vision. Key among the project’s success stories is ELT Building, whose expertise in design and construction played a crucial role in bringing the hotel to life. CEO Buğra Berberoğlu highlighted the project’s exceptional attention to craftsmanship, detail, and international quality standards—elements he credits with shaping a guest experience rooted in excellence. He also shared his excitement to personally recognize the team behind the launch for their dedication and hard work.

Entering a market that’s rapidly evolving, La Quinta by Wyndham makes its debut in a city celebrated for its coastal beauty, lively energy, and cultural depth. Batumi has experienced a surge in tourism, attracting visitors from across the region and beyond. Its mix of seaside allure, modern skyline, historic districts, and vibrant food scene make it a magnet for travelers craving a destination that’s equal parts contemporary and traditional.

The arrival of a globally recognized hotel brand like La Quinta brings even more credibility to Batumi’s tourism evolution. It offers international guests the comfort of familiar service standards while enhancing the city’s appeal to business travelers, vacationers, and digital nomads seeking reliability with a touch of luxury.

As the soft opening welcomes its first wave of guests, anticipation is already growing for the hotel’s full-scale launch. In the meantime, La Quinta by Wyndham Batumi is steadily carving out its place as a new epicenter of modern hospitality along the Black Sea coast. This isn’t just another hotel opening—it’s a glimpse into the future of Batumi as it steps confidently onto the global travel stage.

Thinking about a getaway to Georgia’s Black Sea gem? Let us know if the new La Quinta is part of your travel plans!

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