At FITUR 2025, Laura Malone, Director of Communications for RIU Hotels & Resorts, shared exclusive insights into the company’s latest developments and strategic plans for the future. The event, recognized as one of the most significant international tourism fairs, provided the perfect platform for RIU to reaffirm its commitment to innovation, expansion, and excellence in hospitality.

RIU’s Return to FITUR with a Renewed Presence

Malone emphasized the significance of FITUR as a premier event in the travel industry. While RIU had participated in the event in past years, they did so without a dedicated stand. This year, however, marked their return with a dedicated space, underscoring their renewed focus on expanding their global presence. She noted that having a stand at FITUR allows RIU to engage more directly with industry professionals, partners, and potential investors, strengthening its position in the hospitality sector.

A Year of Expansion: RIU’s Growth in 2024

RIU’s growth trajectory continued strongly in 2024, with several high-profile property openings. One of the most significant milestones was the inauguration of RIU’s first hotel in Chicago, expanding the brand’s footprint in the United States. This marked the company’s fifth hotel in the country and served as a key entry point into one of the most dynamic urban markets.

Additionally, RIU strengthened its presence in the Caribbean by unveiling the Riu Palace Aquarelle in Jamaica. This luxury resort embodies RIU’s commitment to providing world-class hospitality in one of the most sought-after travel destinations. Expanding further, RIU opened two new properties on the island of Mauritius, further diversifying its offerings and tapping into the Indian Ocean’s thriving tourism market.

2025: A Year of Ambitious Projects

Building on the momentum of 2024, RIU has ambitious projects slated for 2025. One of the most highly anticipated openings will take place in Cancun, Mexico. This new addition, set to launch towards the end of the year, will become RIU’s 23rd property in Mexico and the sixth in Cancun alone. This expansion underscores Mexico’s importance as RIU’s primary market worldwide and highlights the brand’s continued commitment to offering top-tier hospitality experiences in this popular destination.

Revitalization through Comprehensive Renovations

Beyond launching new properties, RIU remains dedicated to revitalizing its existing portfolio. One of the most significant renovation projects currently underway is at the Riu La Mola in Formentera, Spain. This renovation aims to align the property with the island’s exclusive charm while introducing modern luxury features that enhance guest experiences.

In addition to Formentera, RIU has embarked on refurbishment projects in other locations, including Mexico and the Canary Islands. These renovations involve comprehensive upgrades to infrastructure, amenities, and guest services, ensuring that RIU continues to set high standards in hospitality excellence.

RIU’s Competitive Edge: Affordable Luxury and Consistency

Malone highlighted RIU’s unwavering commitment to quality and service, noting that the company has over 70 years of experience in the hospitality industry. Unlike other conglomerates that diversify into various sectors, RIU remains focused exclusively on hotels and resorts. This dedication allows RIU to refine and perfect its hospitality services, ensuring that guests receive a consistent, high-quality experience at every location.

RIU is known for delivering an affordable luxury experience. While not categorized as a luxury brand, RIU offers guests a premium stay at an accessible price point. This value-driven approach has been a cornerstone of the brand’s success, attracting a diverse clientele that seeks comfort, service excellence, and a seamless travel experience.

Looking Ahead: What’s Next for RIU?

As RIU looks towards the future, it remains committed to expanding its presence in key international markets while maintaining its reputation for exceptional service. The company continues to explore opportunities in emerging tourism hubs, aiming to bring its unique brand of hospitality to new destinations.

Additionally, sustainability and innovation are at the forefront of RIU’s strategic vision. The company is integrating eco-friendly practices into its operations, from energy-efficient designs to waste reduction initiatives. As travelers increasingly prioritize sustainability, RIU is ensuring that its properties align with environmentally conscious trends.

Conclusion: Strengthening Global Leadership in Hospitality

RIU Hotels & Resorts continues to solidify its position as a leader in the global hospitality industry. With strategic expansions in key cities, innovative renovation projects, and a commitment to delivering quality service, the brand is poised for sustained growth. Laura Malone’s insights at FITUR 2025 highlighted RIU’s vision for the future—one that is deeply rooted in excellence, guest satisfaction, and sustainable hospitality practices.

As travelers seek memorable experiences in diverse destinations, RIU’s ongoing expansion and commitment to quality make it a top choice for both leisure and business travelers worldwide. With exciting new projects on the horizon, RIU is set to redefine hospitality standards and elevate the travel experience for millions of guests across the globe.