Doha: Qatar Airways has unveiled a revolutionary in-flight service that allows passengers to stream live global sports events while in the air, thanks to the airline’s partnership with IMG and its cutting-edge Starlink Wi-Fi technology. This innovative offering provides passengers with seamless access to high-definition sports coverage during their flights, enhancing the overall travel experience.

Transforming In-Flight Entertainment

In collaboration with IMG, a global leader in sports marketing, Qatar Airways is reshaping the way travelers engage with sports while flying. This unique service enables passengers to enjoy live sports coverage through Sport 24 and Sport 24 Extra, IMG’s exclusive channels designed for both airlines and cruise lines. Accessible through a dedicated web player on personal devices, this service ensures that passengers can catch every moment of the action, no matter where they are in the sky.

By leveraging Starlink’s high-speed satellite internet, Qatar Airways is offering passengers the ability to watch live sports events in real time, even at cruising altitudes of 35,000 feet. The service is available across a range of devices, including smartphones, tablets, and laptops, providing flexible and convenient access to sports broadcasts for all types of travelers.

Pioneering a New Era in Air Travel

Qatar Airways continues to lead the way as a digital innovator in the aviation sector. With this partnership, the airline becomes the first global carrier to provide a seamless live sports streaming experience, thanks to the power of Starlink’s high-speed satellite internet. Now, passengers on Qatar Airways flights can enjoy uninterrupted access to major sporting events like the UEFA Champions League, Formula 1, and many others—all while traveling thousands of miles across the globe.

This bold initiative solidifies Qatar Airways’ reputation as an industry pioneer in digital connectivity, setting a new benchmark for what passengers can expect during their in-flight experience. As consumer demands for high-quality in-flight entertainment continue to evolve, this service not only caters to an expanding audience of sports fans but also strengthens the airline’s competitive position in a rapidly changing market.

A Premium Sports Experience at Altitude

The integration of Sport 24 and Sport 24 Extra into Qatar Airways’ Starlink-connected fleet marks a significant leap forward in in-flight entertainment. Passengers can now access live sports broadcasts in high-definition, ensuring they never miss out on key moments from their favorite events, regardless of their location. The system is incredibly easy to use—passengers simply scan a QR code onboard, which provides them direct access to the streaming service on their personal devices.

This new in-flight experience is expected to resonate strongly with sports enthusiasts traveling around the world. Whether watching a football match, catching up on a Formula 1 race, or following a Wimbledon final, passengers can now enjoy these moments from the comfort of their seat.

Leading the Charge in In-Flight Connectivity

Qatar Airways has become one of the first airlines globally to offer high-speed internet during flights, with its Boeing 777 and Airbus A350 fleets equipped with Starlink technology. This satellite-based internet service ensures that passengers can stay connected throughout their entire flight, offering broadband speeds comparable to those found at home.

By June 2025, the airline will have completed over 12,000 flights with Starlink connectivity, ensuring that all Boeing 777-300ER aircraft are fully equipped with this cutting-edge technology. This means that passengers can expect reliable, fast, and consistent internet service on all Starlink-connected flights, further enhancing the overall experience for those traveling with Qatar Airways.

Seamless Access to Global Sporting Events

The launch of this service couldn’t have come at a better time, with a busy global sports calendar on the horizon. Passengers will have the chance to enjoy live coverage of major events such as the FIFA Club World Cup 2025™, UEFA Women’s EURO 2025, Wimbledon Championships, the British Open, Formula 1, and many more. These events are expected to draw millions of viewers around the world, and Qatar Airways’ ability to stream them live during flights will offer passengers an entirely new level of convenience and engagement while they travel.

Produced at IMG’s London studios, these live sports broadcasts have already reached over 10 million passengers in the past year, and with the integration of Sport 24 on Qatar Airways flights, even more travelers will benefit from access to premium live sports content while in the air.

Impact on the Travel Industry

Qatar Airways’ decision to offer live sports streaming during flights is not just a significant step for the airline but also a reflection of broader trends in the travel and aviation industries. In today’s world, passengers expect to stay connected not only for work but also for entertainment. Offering live sports coverage taps into a growing market of frequent travelers who do not want to miss major sporting events, regardless of their location.

The move also sets a new standard for in-flight entertainment, forcing other airlines to reconsider how they engage with passengers. With competition intensifying in the aviation industry, providing innovative services like live sports streaming is becoming an essential way to attract and retain customers. As travelers seek more personalized and engaging experiences, Qatar Airways is positioning itself as the go-to airline for those who want to stay connected to the world of sports while traveling.

Final Thoughts

In summary, Qatar Airways has once again demonstrated its commitment to improving the passenger experience by introducing live sports streaming on its Starlink-equipped flights. This groundbreaking service offers travelers a seamless and high-quality way to stay connected with their favorite sports, no matter where they are. Whether flying to a business meeting or heading on vacation, passengers can now enjoy major global events while cruising at 35,000 feet.

As the world continues to embrace digital connectivity, this new offering is set to redefine the in-flight entertainment landscape. With more and more sports events on the horizon, Qatar Airways is not just meeting the needs of today’s travelers but shaping the future of travel for years to come.

The post Qatar Airways Partners with IMG to Surge In-Flight Entertainment with Live Sports Streaming via Starlink’s Booming High-Speed Connectivity and the Launch of Sport Twenty Four Channels appeared first on Travel And Tour World.