Promoting Ireland’s Luxury Travel Offerings in Germany Connecting with Influential Tour Operators in Frankfurt, Munich, Hamburg, and Cologne Here’s All You Need to Know About Travel Updates

This month, a luxury roadshow organized by Tourism Ireland and 11 tourism operators from Ireland is taking place in Germany. The roadshow, in collaboration with Loop, a luxury platform, has been visiting cities including Frankfurt, Munich, Hamburg, and Cologne. The roadshow’s purpose is to foster connections with German luxury travel buyers, a key segment for Irish tourism.

Engaging with German Luxury Travel Buyers

The four Loop Hours workshops, conducted in these major German cities, serve as a crucial platform for Tourism Ireland and its partners to establish business ties with German luxury travel professionals. The event is designed to showcase all that Ireland has to offer, enticing these travel professionals to include Irish destinations in their luxury offerings for the coming years.

Through these workshops, the participating tourism operators from Ireland aim to expand their presence in the highly lucrative German luxury travel market, which has long been a significant source of visitors to Ireland. The sessions included pre-scheduled, one-to-one appointments and networking opportunities. This format ensures that Irish tourism businesses can engage directly with influential German luxury tour operators and travel agents. These agents and operators are key players in the tourism industry and will be instrumental in recommending Ireland as a premier destination for travelers in 2025 and beyond.

Strengthening Ireland’s Position in the Luxury Travel Market

With Germany being one of the largest outbound travel markets for Ireland, especially in the luxury sector, the participation in the Loop Hours workshops is part of Tourism Ireland’s ongoing strategy to increase its share of the German luxury travel market. Nadine Lehmann, the Manager for Germany at Tourism Ireland, emphasized that the goal is to align with the broader ambition to drive increased revenue. By engaging with German luxury professionals, Tourism Ireland seeks to ensure that Ireland remains at the forefront of luxury travel recommendations for 2025 and beyond.

Participating Irish Tourism Businesses

The luxury roadshow has also involved a range of Irish tourism businesses, providing them with a unique chance to showcase their offerings directly to potential partners in the German market. The companies involved in the roadshow are as follows:

360 Travel Design
AC Travel Group
Conrad Dublin
DoDublin
Druids Glen Hotel & Golf Resort
Into Kildare
O’Callaghan Collection
The Fota Collection
The Lake Hotel
Tour Partner Group
Vintage Tea Trips

These businesses represent a cross-section of Ireland’s diverse luxury tourism offerings, including hotels, golf resorts, tourism services, and unique experiences, ensuring that Germany’s luxury buyers see the full spectrum of what Ireland has to offer.

Long-Term Impact on the Global Travel Industry

The ongoing success of Tourism Ireland’s luxury roadshow is likely to have a significant impact on the global travel industry. By targeting Germany’s high-net-worth travelers and building connections that will last well into 2025, Tourism Ireland is positioning Ireland as a top choice for luxury vacations. This can increase Ireland’s appeal not just to German tourists but also to other European and global markets, as the visibility and desirability of Ireland grows through these partnerships.

With the luxury travel sector continuing to expand globally, the effects of this strategic engagement will likely be seen in other regions as well, as similar efforts are made to connect with luxury travel professionals from around the world. The German luxury market will serve as a model for expanding into other regions where affluent travelers seek unique, high-end experiences.

A Pivotal Move for Ireland’s Tourism Growth

As Tourism Ireland continues its efforts to increase revenue from international tourists, the success of initiatives like this luxury roadshow in Germany is pivotal. The 2025 outlook for Ireland appears increasingly optimistic, with stronger ties to key luxury markets and a well-established presence in Germany, one of the most important outbound travel markets in the world.