Princess Cruises and the Sydney Swans have set sail on an exciting new chapter in their partnership with the launch of the first-ever AFL Member Cruise.

The event aboard the Crown Princess, featuring prominent players, coaches, and club legends, is designed to offer Sydney Swans members a unique and immersive AFL experience.

This initiative marks a milestone in Princess Cruises’ ongoing partnership with the Sydney Swans, now in its second year. The collaboration aims to celebrate AFL fans and foster a sense of community among members. According to Visit Tasmania, the cruise also serves to boost tourism in Hobart and Tasmania by bringing dedicated AFL fans to the region.

AFL and Sydney Swans Legends On Board

The Crown Princess showcased its support for the Swans by donning their iconic red and white colors during the voyage.

The cruise brought together a lineup of notable Swans figures, including:

Tom Harley, Chief Executive Officer of the Sydney Swans
Leon Cameron, Executive General Manager of AFL
Scott Gowans, AFLW Coach
Chloe Molloy, AFLW Captain
Cynthia Hamilton, 2022 AFLW Club Champion
2012 Premiership players Josh Kennedy and Ted Richards

This diverse group of athletes and executives engaged with fans through exclusive events, panels, and interactive activities aboard the Crown Princess, creating a memorable experience for all passengers.

A Unique Fan Experience
The AFL Member Cruise was tailor-made for Swans fans, offering them a one-of-a-kind adventure. According to the AFL’s official website, the initiative is part of broader efforts to enhance fan engagement and strengthen connections with supporters. Swans CEO Tom Harley expressed his excitement about the partnership, saying:

“We’re proud to partner with Princess Cruises for this exciting opportunity and give our members a unique Sydney Swans adventure. The events on board will connect members with the team in an unforgettable way.”

Building Community Through Sport
Princess Cruises emphasized the significance of the partnership in fostering community and promoting local organizations. Nick Ferguson, Senior Director of Marketing and Sales for Princess Cruises, stated:

“The AFL is a sport that brings people together, and we believe in the power of community. Moving into our second year of partnership with the Sydney Swans underscores our commitment to supporting Australian organizations, and we’re thrilled to be part of their journey to success.”

Boosting Tourism and Local Engagement
According to Tourism Tasmania, the cruise aligns with efforts to attract more visitors to Hobart and other Tasmanian destinations. AFL-themed events, such as this cruise, play a significant role in showcasing the region’s appeal to diverse audiences.

The AFL Member Cruise is more than just a voyage; it’s a celebration of sport, community, and shared experiences, marking a promising new tradition for Sydney Swans fans.

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