Praytell has been entrusted with elevating brand awareness, crafting bold and innovative campaigns, and engaging key audiences—including leisure and business travelers as well as development stakeholders—to highlight the extensive portfolio of BWH Hotels.

With 18 distinct brands spanning every chain scale segment from economy to luxury, and a presence in over 100 countries and territories with approximately 4,300 hotels, BWH Hotels caters to a diverse range of guests and investment opportunities. Praytell will also support the company’s award-winning loyalty programs—WorldHotels Rewards℠ and Best Western Rewards®—which collectively serve 62 million members worldwide.

As part of its mandate, Praytell will oversee global media relations, thought leadership, and integrated communications across North America, APAC, EMEA, and LATAM.

The global account falls within Praytell’s expanding Travel practice, led by Senior Vice President Jamie Simpson (Los Angeles) and Vice President Maria Opatz (Minneapolis).

“In Praytell, we’ve found a team that understands the nuances of our industry and brings a fresh, innovative approach to modern storytelling and brand-building. Their media strategies, pulse on culture, and creative energy make them the perfect agency to help us build awareness and loyalty across our global BWH Hotels portfolio with 18 brands and 4,300 hotels around the world.” – Joelle Park, SVP, Chief Marketing Officer, BWH Hotels

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