The New South Wales (NSW) Government has announced a substantial investment of $1.5 million through the Regional Event Fund to bolster events across regional NSW for the 2025/26 financial year.

This initiative aims to enrich the state’s diverse event calendar, stimulate overnight tourism, and invigorate local economies.​

Funding Streams and Eligibility

The Regional Event Fund, managed by Destination NSW, offers financial support through three distinct streams:​

1. Incubator Event Stream: Designed for new events in their first or second year, this stream provides up to $20,000 in seed funding to establish events as key drivers of visitation.​
2. Flagship Event Stream: Targeting emerging events that have been running for more than two years, grants of $20,000 are available to enhance their profile and attract visitors. Events that have already received three annual grants are eligible for grants of $30,000 over three years.​
3. Event Development Stream: For established events that have previously completed triennial funding through the Flagship Event stream, this stream offers grants of up to $50,000 to support strategic growth initiatives aimed at increasing overnight visitation.

Application Process and Deadlines

Applications for the Regional Event Fund opened on 10 March 2025 and will close at midnight on Sunday, 6 April 2025. Eligible events must be scheduled between 1 July 2025 and 30 June 2026.

Event owners are encouraged to apply promptly to secure funding that can assist in marketing, promotion, and operational enhancements to attract a broader audience. ​

Strategic Importance and Economic Impact

This funding initiative aligns with the NSW Government’s ambitious goal to grow the state’s visitor economy to $91 billion by 2035, as outlined in the recent review of the NSW Visitor Economy Strategy.

The review emphasizes the importance of experience-led tourism, celebrating local culture, natural landscapes, and community engagement.

By investing in regional events, the government aims to:​

• Enhance Visitor Experiences: Offer authentic and diverse events that showcase the unique character of regional communities.​
• Boost Local Economies: Increase overnight stays and visitor spending, providing economic benefits to local businesses and communities.​
• Promote Sustainable Tourism: Encourage tourism practices that are environmentally sustainable and culturally enriching. ​

Government Support and Vision

Minister for Jobs and Tourism, John Graham, highlighted the significance of regional events in bringing communities together and attracting visitors.

He noted that the Regional Event Fund has previously supported over 530 events with more than $14 million in funding, contributing to the success of iconic events like the Deni Ute Muster and the Parkes Elvis Festival.

The current funding aims to elevate more local events to similar prominence, fostering community pride and economic growth. ​

How to Apply

Event organizers interested in applying for the Regional Event Fund can access detailed guidelines and application forms on the NSW Government’s official website.

It is advisable to review the eligibility criteria and funding requirements carefully to ensure a successful application.

Conclusion

The NSW Government’s $1.5 million investment in the Regional Event Fund underscores its commitment to supporting regional communities, enhancing the state’s tourism offerings, and achieving long-term economic growth.

By empowering local event organizers, the government aims to create vibrant, sustainable, and culturally rich experiences that attract visitors from across Australia and beyond.

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