Myrtle Beach, a cherished gem of the Southeast, is set to welcome visitors with an exhilarating lineup of new and expanded experiences in the coming year, all while preserving the timeless charm that makes it a favorite getaway. Spanning over 60 miles of breathtaking coastline and home to 14 distinct communities, the Grand Strand continues to captivate travelers with its endless adventures, from pristine beaches to vibrant attractions, ensuring unforgettable moments for visitors of all ages.

“Every year, Myrtle Beach continues to evolve, offering new and exciting ways for visitors to experience the magic of a vacation at The Beach,” said Stuart Butler, chief marketing officer, Visit Myrtle Beach. “Whether sipping wine at the new Barn View Winery, exploring the stunning Gardens of Glass exhibit at Brookgreen Gardens, or simply enjoying our 60 miles of coastline, there’s always something fresh to discover. We can’t wait to welcome visitors back for another unforgettable year of adventure and relaxation.”

Exciting New Experiences Await Visitors at Myrtle Beach in 2025

Events & Attractions

  • ONEflight Myrtle Beach Classic (May 8-11, 2025) – The PGA TOUR’s highly anticipated tournament returns to the prestigious Dunes Golf & Beach Club, offering elevated experiences for both players and fans. Co-sponsored by Visit Myrtle Beach and ONEflight International, this championship event showcases world-class golf against a breathtaking coastal backdrop.
  • Carolina Country Music Festival (June 6-9, 2025) – Celebrating its 10th anniversary, this star-studded festival will bring Jelly Roll, Lainey Wilson, and other top country artists to Myrtle Beach for an unforgettable beachside concert experience. Thousands of fans will gather along the Grand Strand for four days of live music and coastal fun.
  • Greg Rowles Legacy Theatre – Opened in North Myrtle Beach last year, this nostalgic entertainment venue offers high-energy performances featuring talented vocalists and musicians. Visitors can also enjoy a VIP backstage experience with Greg Rowles, gaining exclusive insight into the stories and songs that shaped his career.
  • Brookgreen Gardens Enhancements:
    • New Simpson Art Center – This cutting-edge facility will feature a sculpture conservation lab, artist demonstrations, and expanded public art programs. Visitors can watch renowned sculptors at work and explore a variety of artistic media, including clay, wax, resin, 3D printing, and stone carving.
    • Gardens of Glass Exhibit (May-August 2025) – Featuring the work of Craig Mitchell Smith, this dazzling display will transform Brookgreen Gardens into a mesmerizing world of light, color, and artistry.
  • Conway Riverwalk Expansion – The recently completed Riverwalk extension enhances pedestrian access between the Riverfront and Main Street, incorporating new walkways, floating docks, and scenic overlooks.
  • The PicklePort (Opening 2026) – Myrtle Beach’s premier pickleball facility will feature 12 climate-controlled indoor courts, 6 covered outdoor courts, and top-tier amenities, including a pro shop, snack bar, instruction spaces, and social viewing areas near Myrtle Beach International Airport.

Food & Drink

  • Cape Fear Seafood Company – Expanding to North Myrtle Beach, this award-winning seafood eatery serves locally sourced shrimp, fish, crab, and clams, all infused with signature Southern flavors.
  • Flavor Hills Restaurant & Bar – A modern oceanfront dining spot offering fresh seafood, Southern specialties, and craft cocktails. Menu highlights include Bang Bang Shrimp, Catfish & Grits, and Bourbon Peach Cobbler.
  • Barn View Winery – Nestled on a 75-acre vineyard estate in Loris, SC, this European-style winery offers house-crafted wines and live music every Saturday, creating the perfect backdrop for a relaxing escape.
  • Palmetto Taps – Conway’s first self-serve taproom, featuring over 40 craft beers, ciders, and seltzers, plus a boutique gift shop with artisanal local products.
  • Boteco VIP – Bringing an authentic Brazilian dining experience to downtown Myrtle Beach, this lively eatery serves bold flavors, handcrafted cocktails, and live entertainment in a vibrant setting.
  • Guy Fieri’s Downtown Flavortown (Opening Late 2025) – Located at Myrtle Beach Mall, this family-friendly entertainment venue will offer a chef-driven menu, craft cocktails, a Tiki bar, bowling, and interactive gaming.
  • Ole Smoky Distillery & Yee-Haw Brewing Co. (Opening Spring 2026) – Set to launch at Broadway at the Beach, this venue will feature a beer garden, full-service distillery, tasting rooms, guided tours, and event spaces for concerts and festivals.

Lodging & Transportation

  • The Ellie Beach Resort & DoubleTree Resort by Hilton – This dual-brand oceanfront resort features six pools, three waterslides, direct beach access, mini-golf, and multiple dining options, offering the ultimate coastal retreat.
  • voco™ The Shelby Myrtle Beach (Opening Spring 2025) – This stylish oceanfront hotel will include luxury accommodations, a lazy river, fitness center, and beachfront dining at The Shelby Beach Club.
  • Myrtle Beach International Airport Expansion – A major terminal expansion set for completion in late 2025 will add six new gates, upgraded amenities, and a 1,200-space economy parking lot. The airport now offers year-round nonstop flights to over 50 destinations, enhancing travel convenience for visitors.

With so many new experiences, world-class events, and exciting openings, Myrtle Beach in 2025 promises endless adventure, relaxation, and entertainment for visitors of all ages. Whether you’re a foodie, music lover, sports enthusiast, or beachgoer, there’s never been a better time to visit The Grand Strand!

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