Mr. Luis Santos Discusses Turim Hotels at ITB China

Mr. Luis Santos is the Director of Commercial Operations at Turim Hotels, a renowned hotel chain based in Portugal. With years of experience in the hospitality industry, Mr. Santos has played a pivotal role in expanding the brand’s presence in both domestic and international markets. His deep knowledge of the tourism sector, paired with a strategic vision for sustainable growth, has been essential in positioning Turim Hotels as a key player in Europe’s hospitality landscape.

How is Turim Hotels leveraging ITB China to build new partnerships and expand its brand presence?

Turim Hotels sees ITB China as an important platform for expanding its presence, particularly in the Asian market. With China emerging as a growing source of tourists for Portugal, particularly in cities like Lisbon and Porto, the company recognizes the need to connect with key tourism partners in the region. Their participation in ITB China allows them to meet with both current and future partners from across Asia, fostering growth in global tourism. The increasing number of Chinese travelers heading to Portugal is a key driver of this strategy, which aims to enhance the brand’s visibility and connect with travelers looking for luxury and authentic experiences.

What recent trends in hotel design and guest experience are you particularly excited about?

Turim Hotels focuses on small boutique properties in prime locations, especially in Lisbon and Porto. These properties are strategically designed to offer personalized service in the best areas, where guests can access key attractions with ease. European travelers, particularly from Western Europe and Asia, are increasingly looking for unique stays that offer more than just basic accommodations. Personalization and authenticity are paramount, and the company strives to offer an experience that blends both luxury and local flavor. This trend is increasingly driving the success of Turim Hotels, which provides not just a place to stay but an immersive experience into Portuguese culture and city life.

How are you making Turim Hotels more eco-friendly and sustainable?

Sustainability is a core part of Turim Hotels’ philosophy. The company adheres to Portuguese regulations concerning energy conservation, waste management, and water usage. Turim Hotels aims to be ahead of governmental standards in terms of sustainability, earning certifications for energy efficiency and green practices. This commitment to eco-friendly tourism ensures that guests can stay in luxurious properties while minimizing their environmental footprint. As eco-conscious travelers grow in numbers, Turim Hotels continues to adapt its sustainability practices to meet the rising demand for responsible travel.

How do you respond to the growing demand for more authentic local experiences among travelers?

Travelers are increasingly seeking authentic experiences and personalized service when they visit Portugal. Turim Hotels is dedicated to offering small, intimate hotels with a focus on local culture and heritage. Rather than providing standard hotel services, the company aims to deliver unique experiences that allow guests to immerse themselves in Portuguese culture, whether through local art, traditional cuisine, or historical tours. Travelers looking for authenticity want to feel like they are part of the destination, and Turim Hotels strives to give them that experience by offering personalized attention and a real sense of connection to the local area.

How does Turim Hotels balance offering luxury while maintaining affordability?

Turim Hotels offers luxury without the hefty price tag, focusing on small-scale properties located in prime areas. This allows the company to provide luxury accommodations at more competitive prices than some of the larger international hotel chains. By focusing on personalized service and prime locations, guests can enjoy affordable luxury that allows them to access the best of Lisbon, Porto, and other key destinations. This approach helps Turim Hotels cater to a broad range of travelers, offering both luxury and affordability, without compromising on the guest experience.

How is Turim Hotels responding to the rise in wellness tourism and eco-tourism?

Wellness tourism and eco-tourism have become increasingly important, and Turim Hotels is adapting to these growing trends by offering wellness-focused services and ensuring sustainable practices are incorporated into all aspects of its operations. The company is focusing on spa treatments, fitness programs, and healthy dining options to cater to guests seeking relaxation and well-being during their stay. Additionally, Turim Hotels continues to invest in sustainable tourism practices, ensuring that eco-friendly initiatives such as green buildings, waste management, and energy efficiency are implemented across their properties.

What strategies are you using to attract more European and international tourists to Turim Hotels?

The rise in international travel to Portugal, especially from Europe, Asia, and the Middle East, presents significant opportunities for Turim Hotels. To attract more international tourists, the company focuses on showcasing Portugal’s cultural richness, natural beauty, and high-quality accommodations. Turim Hotels provides tailored tourism packages that highlight local experiences, city tours, and gastronomy, offering travelers a chance to immerse themselves in Portuguese culture while enjoying luxurious stays. The increased connectivity through direct flights from major cities like London, Paris, and Dubai further strengthens Turim Hotels’ position as a key destination for international tourists.

How is Turim Hotels managing the demand for personalized services in an increasingly competitive market?

The hospitality industry is becoming more competitive, particularly as tourists increasingly seek personalized services and unique experiences. Turim Hotels stands out by focusing on the individual needs of each guest, ensuring that everyone receives a tailored experience. From personalized check-ins to customized travel itineraries, the company ensures that every detail is taken care of, offering an experience that feels both exclusive and authentic. By offering luxury and personalized service in prime locations, Turim Hotels is able to stand out in a crowded market, attracting travelers who value both comfort and local authenticity.

Looking forward, how do you envision Turim Hotels’ role in the future of the travel industry?

As the global travel industry evolves, Turim Hotels is focused on staying at the forefront of innovative hospitality trends, especially in luxury travel and sustainability. The company plans to expand its hotel portfolio in both Portugal and internationally, while continuing to focus on personalized experiences for its guests. In response to growing demand for wellness tourism and sustainable travel, Turim Hotels will continue to enhance its offerings to meet the needs of the modern traveler. As tourism continues to grow globally, Turim Hotels aims to provide a unique combination of local charm, luxury, and sustainability that will appeal to both new and returning guests.