Morocco is set to become one of the most sought-after destinations for Russian tourists in the summer of 2025, with bookings expected to increase fivefold compared to the previous year. This remarkable surge in demand positions Morocco as a top contender for Russian travelers seeking an exotic and culturally rich getaway. The country’s rising popularity can be attributed to several key factors, including the introduction of new airline routes, the opening of high-end luxury hotels, and the country’s growing international appeal following its national football team’s historic World Cup performance in 2022. Additionally, Morocco’s unique combination of vibrant culture, stunning landscapes, and luxury offerings has captured the attention of Russian tourists, leading to a significant rise in bookings for the upcoming summer season. As Morocco strengthens its position on the global tourism map, it has become clear that Russian visitors are increasingly drawn to the country’s distinctive attractions, making it a prime destination for the 2025 summer.

Russian interest in Moroccan travel has surged dramatically ahead of the summer season. Recent analytics from travel planning service OneTwoTrip show that Morocco has seen the largest increase in demand, with five times as many Russian travelers planning to visit this summer compared to the previous year.

Morocco now represents 0.5% of all foreign bookings by Russian tourists, placing it ahead of several other rising destinations. Abkhazia ranks second, with a threefold increase in interest, now making up 0.7% of bookings. Spain continues to lead the pack, accounting for 9.1% of bookings, showing a notable rise in demand. Other destinations like Hungary (2.3%) and Kazakhstan (2.2%) have also doubled in popularity among Russian travelers.

Alongside Morocco, several African countries are attracting growing numbers of Russian tourists. Egypt has seen a 75% increase in interest, while South Africa has experienced a 57% rise in bookings. In Europe, popular destinations like France and Italy are drawing more Russian visitors, with France seeing a 75% increase and Italy enjoying a 50% rise in arrivals. Additionally, Asian countries such as Vietnam (+45%), Uzbekistan (+44%), Armenia (+15%), and China (+11%) are gaining traction among Russian travelers.

In the first four months of 2025, Morocco welcomed 5.7 million tourists, representing a 23% increase from the same period in 2024. This translates into an additional one million visitors within just four months. April alone saw 1.7 million arrivals, up 27% compared to April 2024, highlighting the country’s appeal during off-peak seasons.

This surge builds on Morocco’s strong performance in 2024, when the country attracted a record-breaking 17.4 million visitors, overtaking Egypt as Africa’s most-visited destination. Morocco’s tourism revenue reached $11 billion in 2024, a significant increase from $10.5 billion in 2023.

The 2024 figures represent a 20% increase from 2023 and more than 33% growth compared to 2019, a pre-pandemic year when Morocco hosted 13 million tourists. This progress puts Morocco well ahead of its tourism projections, having exceeded expectations by two years.

The rise in tourism to Morocco is attributed to several factors. The introduction of 120 new airline routes in 2024 has expanded global access to the country. Additionally, Morocco’s appeal has been enhanced by the opening of luxury hotels from renowned international brands such as Four Seasons and Nobu. These developments, coupled with the nation’s successful marketing campaigns, have made Morocco a sought-after destination for tourists seeking both culture and luxury.

Morocco has also capitalized on its football team’s historic performance at the 2022 World Cup. The team’s success, becoming the first African squad to reach the semifinals, captured the attention of global audiences, further elevating Morocco’s profile as a tourism hotspot.

The country’s growing tourism sector shows no signs of slowing down. Morocco’s government has ambitious plans to maintain this upward trend, aiming to position the country among the top 15 global tourist destinations. The nation’s efforts are also aligned with its broader economic and cultural goals, leveraging its tourism industry to drive growth in other sectors.

Looking ahead, Morocco is preparing to host the Africa Cup of Nations from December 2025 to January 2026, further boosting its tourism appeal. Additionally, by 2030, the country is set to co-host the FIFA World Cup with Spain and Portugal. These high-profile events will undoubtedly attract millions of visitors, with Morocco aiming to reach 26 million tourists annually by the end of the decade, a 50% increase over current figures.

Morocco is experiencing a dramatic surge in Russian tourism for summer 2025, with bookings set to increase fivefold due to factors like new airline routes, luxury hotel openings, and the country’s rising global appeal following its football team’s historic World Cup performance.

In conclusion, Morocco is solidifying its position as a top destination for Russian tourists, as well as travelers from around the world. The country’s combination of natural beauty, rich culture, and luxury offerings has made it an increasingly popular choice for international visitors. With plans for major events on the horizon and continued investment in its tourism infrastructure, Morocco is well on its way to becoming a global tourism leader.

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