Minor Hotels, a prominent global hospitality group managing hotels, resorts, and residences in 58 countries, has become the first major international hotel brand to collaborate with Fliggy’s innovative booking platform, ‘Global Discovery.’ Fliggy, a well-established online travel service owned by Alibaba Group (listed on NYSE: BABA and HKEX: 9988), is celebrated for offering a comprehensive range of accommodations and travel experiences.

Through this partnership, Minor Hotels will showcase more than 80,000 rooms across its eight distinct brands—Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks, and Tivoli—on the cutting-edge ‘Global Discovery’ platform, offering the same competitive rates as those found on the official Minor Hotels websites. Additionally, the collaboration aims to leverage Fliggy’s expansive digital ecosystem, including its advanced marketing tools, innovative offerings, and large member base, to strengthen the presence of Minor Hotels’ brands within China’s dynamic travel market.

“Our enhanced relationship with Fliggy allows Minor Hotels to more efficiently reach our target audience by getting in front of millions of Chinese consumers,” said Ian Di Tullio, Chief Commercial Officer of Minor Hotels. “This partnership will also help us drive bookings to our properties across the globe and increase brand awareness in the market, and support the future development needs of our hotel brands.”

“Fliggy is pleased to deepen its collaboration with Minor Hotels,” said Zhuoran Zhuang, CEO of Fliggy. “As a leading platform for outbound independent travel in China, Fliggy is committed to supporting Minor’s distinctive hotel brands connect with customers in a more efficient and engaging manner through our platform and technical capacities, providing them with personalized and high-quality experiences for their global travel journeys.”

Minor Hotels, in collaboration with Funyard Hotels & Resorts, currently manages four properties in China and has plans to expand with 12 additional hotels in the development pipeline.

Fliggy, a fully-owned subsidiary of Alibaba Group (listed on NYSE: BABA and HKEX: 9988 for HKD and 89988 for RMB), is recognized as one of China’s leading online travel platforms. Known for its focus on innovation, Fliggy tailors its offerings to meet the growing demand for personalized and diverse travel experiences both within China and abroad.

As a key player in the Alibaba ecosystem, Fliggy provides merchants with access to a massive user base, enabling them to tap into extensive business opportunities. Through its comprehensive service management model, Fliggy supports partners, particularly small and medium-sized enterprises, in leveraging the benefits of digital transformation with ease and efficiency.

Committed to driving the digitalization of the tourism sector, Fliggy’s long-term vision includes fostering industry growth by offering open platforms and digital infrastructure. This approach helps businesses optimize their operations and embrace the opportunities provided by the digital era.

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