Marriott International has officially launched its new extended stay brand, StudioRes, with the opening of its first-ever property in Fort Myers, Florida. A game-changer in the midscale extended stay market, StudioRes provides a modern, affordable, and flexible solution for travelers on long-term assignments, relocations, or simply looking for a comfortable, home-like environment.

This debut property, strategically located near Southwest Florida International Airport and popular local attractions, offers a comprehensive suite of amenities designed to cater to independent travelers. With its innovative approach to long-term stays, StudioRes Fort Myers promises to be a benchmark for future openings in the United States and Canada. By the end of 2027, Marriott anticipates opening more than 40 StudioRes hotels, signaling a growing trend in the affordable extended stay market.

The Fort Myers location boasts studio-style rooms equipped with full kitchens, ample workspaces, and an array of communal facilities, making it a great choice for professionals, families, and anyone in need of a comfortable and practical base for extended stays. In this feature, we’ll dive into what makes the StudioRes brand a standout in the hospitality industry, its rapid growth potential, and what travelers can expect from this fresh approach to extended stays.

A New Brand Designed for Extended Stays

The StudioRes Fort Myers property marks the official debut of Marriott’s first midscale extended stay brand. Designed for guests staying 20 nights or more, StudioRes caters to a diverse group of travelers, including those in corporate roles, people on work assignments, families undergoing relocations, and even guests involved in long-term projects such as construction or consultancy.

Marriott’s entry into the midscale extended stay market was carefully planned, leveraging its global presence and the Marriott Bonvoy loyalty program. StudioRes hotels are tailored to provide a seamless blend of comfort, convenience, and affordability, ensuring guests feel at home during their long-term stays.

Key Features of StudioRes Fort Myers:

• Studio-Style Rooms: Every room at StudioRes Fort Myers includes either one or two beds, a lounging area, and a full kitchen complete with a stovetop, microwave, and refrigerator.
• Communal Spaces: Guests can access shared spaces such as outdoor patios, fitness centers, and informal workspaces designed to support both relaxation and productivity.
• Modern Amenities: Expect fast Wi-Fi, vending machines offering food and drinks, and streaming services, ensuring that guests can stay connected and entertained throughout their stay.
• Affordable Rates: Starting at approximately $100 per night, StudioRes Fort Myers provides a competitive, budget-friendly option compared to traditional hotels offering similar services.

The StudioRes brand was created to fill a significant gap in the market for guests looking for affordable, long-term accommodations that don’t compromise on comfort. This makes it an ideal choice for travelers on business assignments, relocations, or anyone seeking a flexible and cost-effective lodging solution for extended stays.

A Strategic Expansion Plan

The opening of StudioRes Fort Myers is just the beginning. Marriott’s plans for StudioRes involve a rapid expansion, with over 40 new properties scheduled to open by the end of 2027 across both the U.S. and Canada.

The development of these properties comes with the promise of a turnkey construction model, making it an attractive investment for developers. With an efficient operational model and a focus on quality and cost-effectiveness, StudioRes offers an affordable cost-per-key product for developers. The brand’s innovative fast-to-market construction prototype is another key factor that will help fuel this growth.

Why StudioRes Stands Out in the Market

StudioRes is poised to be a dominant player in the midscale extended stay segment due to several key factors:

1. Targeted Market Appeal: The extended stay market is booming, especially in cities with growing business sectors or active industries like construction. StudioRes is positioned to serve both leisure and business travelers with its affordable rates and flexible accommodations.
2. Streamlined Design: The hotel’s studio-style rooms, equipped with kitchenettes, comfortable beds, and large workspaces, ensure comfort for those on extended trips. This design prioritizes long-term convenience, offering both relaxation and productivity spaces.
3. Innovative Business Model: By leveraging the Marriott Bonvoy loyalty program, StudioRes attracts repeat guests and builds long-term relationships with customers, fostering strong brand loyalty.
4. Growth Potential: The partnership with Concord Hospitality and Whitman Peterson ensures that StudioRes will expand rapidly in high-demand markets across North America.

As the first of its kind, StudioRes Fort Myers represents the future of affordable extended stay accommodations, meeting the needs of a growing segment of travelers who require long-term stays without sacrificing comfort.

What to Expect from Future StudioRes Locations

Each StudioRes hotel is designed to provide a consistent experience, ensuring that guests enjoy the same high standard of comfort and flexibility across all properties. The following features are expected to be present at future locations:

• Spacious Studios: Expect fully furnished studio rooms, complete with kitchenettes, comfortable beds, and large workspaces.
• Modern Amenities: High-speed internet, fitness centers, and communal areas designed to enhance both work and leisure time.
• Affordable Rates: StudioRes aims to provide a budget-friendly option for extended stays, with nightly rates around $100 per night, depending on the location.
• Convenient Locations: Future properties will be strategically located near business hubs, airports, and major attractions, making them ideal for both business and leisure travelers.

With more than 40 StudioRes properties slated for opening in the coming years, Marriott is making a bold move into the midscale extended stay market, offering travelers an affordable, yet comfortable, alternative for long-term stays.

A Partnership for Success: Concord Hospitality and Whitman Peterson

The opening of StudioRes Fort Myers wouldn’t have been possible without the collaboration between Marriott International, Concord Hospitality, and Whitman Peterson. These two esteemed partners bring decades of experience in hospitality development, ensuring the successful launch of the brand.

• Concord Hospitality is responsible for the operation and development of nearly 80 Marriott properties. Their extensive experience in hotel management and development has helped shape StudioRes into a brand that is both scalable and sustainable.
• Whitman Peterson, a well-known real estate private equity firm, has played a pivotal role in the financing and development of StudioRes properties. Their expertise in high-quality hotel investments has allowed them to see the potential in StudioRes and contribute to its rapid expansion.

Conclusion: The Future of Affordable Extended Stays

With the opening of StudioRes Fort Myers, Marriott has entered the midscale extended stay market with a highly adaptable, cost-effective solution for long-term travelers. Offering a combination of modern comfort, affordability, and flexibility, StudioRes is perfectly positioned to meet the needs of a wide variety of guests—from business professionals to families relocating or working on projects.

As Marriott continues to expand the StudioRes brand across North America, travelers can look forward to more convenient, affordable, and comfortable extended stay options in prime locations. For those seeking a home away from home, StudioRes will undoubtedly become a top choice for extended stays in the coming years.

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